Tom Lin

Product and UI/UX Designer with 6+ years of experience designing SaaS and platform products across career-tech and e-learning. I turn complex requirements into clear user flows, scalable design systems, and developer-ready interfaces that support both user needs and product goals, with strong collaboration across PM, engineering, SEO, and marketing teams.

Product Builder at Self-Directed Projects (2026-04 – Present)

Built a job-search assistant for role matching and tailored application drafts, plus an interactive badminton site that turns real play logic into game mechanics.

• Scope and prioritize MVPs by defining the user problem, core flow, and product trade-offs before moving into design and implementation.
• Use generative AI to accelerate implementation and testing while retaining responsibility for product direction, UX decisions, and final quality.

Senior UI/UX Designer at Resume Genius (2022-07 – 2026-04)

• Owned and maintained the company-wide design system, defining reusable components, UI patterns, responsive guidelines, and developer-ready specifications to improve consistency and implementation efficiency.
• Redesigned high-traffic product and marketing experiences, including navigation, template cards, upload flows, and resume-related landing pages, balancing conversion goals, usability, SEO needs, and technical constraints.
• Improved usability and engagement by 24% through iterative UX reviews, interface refinement, and data-informed design decisions.
• Built interactive prototypes and mockups to simulate real product behavior, helping PMs, engineers, and stakeholders align on interaction details before development.
• Collaborated with cross-functional teams across design, engineering, SEO, and marketing, including remote engineering teams in India, to deliver scalable web experiences.
• Applied AI-assisted analytics and UX analysis to identify usability issues, validate design hypotheses, and support product optimization.

UI/UX Consultant at Plural (2022-12 – 2024-11)

• Delivered UX consulting and product design support, including competitive analysis, sitemap planning, page-level architecture, customer journeys, and user flows.
• Designed wireframes and high-fidelity mockups for backend systems, user dashboards, and a blog-style content editor to improve workflow clarity and usability.
• Created a visual design foundation from scratch, including color, typography, spacing, layout rules, and reusable UI patterns.
• Organized Figma files and design documentation to support clearer collaboration and future product scalability.

Sole UI / UX Designer at YOTTA (2020-05 – 2022-06)

• Served as the sole UI/UX designer, owning end-to-end design across user research, user flows, wireframes, UI design, prototyping, and developer handoff.
• Designed feature-driven interfaces for student, teacher, course, checkout, and campaign-related experiences, aligning product functionality with user needs.
• Improved user flows and content hierarchy across course browsing and purchase-related experiences, using Google Analytics and stakeholder feedback to guide UI/UX refinements.
• Created micro-interactions and animated SVGs to enhance product engagement and make key interactions feel more intuitive.
• Collaborated closely with front-end, back-end, marketing, and cross-functional stakeholders to deliver product features and sub-brand initiatives.
• Extended mascot and visual assets into a cohesive brand series used across product and marketing touchpoints.

Web UI Designer at Brokery / Govern Agility (2019-11 – 2020-03)

• Designed UI elements, animated visuals, and user flows for Webflow-based web projects.

Master of Interaction Design – Monash University

Graduate Certificate of Design – University of New South Wales

Bachelor of Biomechanical Engineering – National Chung Hsing University