Helga C

Owned the end-to-end content creation process for a new product, from initial research and content strategy development to planning, writing, publishing, and localization. Created and managed educational content, including articles and course materials, adapting content decisions based on product and performance metrics. Leveraged AI tools and automation to streamline routine content workflows, including building automated processes with Claude.

Content Specialist at Relatio (2026-02 – 2026-09)

• Owned the end-to-end content creation process for a new product, from initial research and content strategy development to planning, writing, publishing, and localization.
• Created and managed educational content, including articles and course materials, adapting content decisions based on product and performance metrics.
• Leveraged AI tools and automation to streamline routine content workflows, including building automated processes with Claude.
• Created, localized, and adapted audio and video content with AI tools.
• Analyzed content performance and key metrics to identify opportunities for improvement and optimize existing materials.
• Developed and tested hypotheses aimed at improving course unsubscribe rates and overall content engagement.
• Designed visual and graphic elements to improve course visibility, discoverability, and user engagement.

Content Manager at Planet VPN (2024-10 – 2026-01)

• Managed the full content creation cycle for the website: from structuring and writing to proofreading, fact-checking, and publishing.
• Developed scripts for YouTube videos and stores (Play Market and App Store), contributing to higher view counts and stronger audience interaction.
• Continuously monitored and optimized website content, resulting in more relevant materials and improved SEO performance.
• Handled content in iOS and Android mobile applications, collaborated with translators, and ensured high-quality localization — enhancing user experience across different language versions.
• Developed and optimized app store descriptions for Google Play Store and App Store to maximize downloads and visibility.
• Fact-checked and edited articles for external publications, strengthening brand credibility among partners and media.
• Designed promotional campaign concepts and adapted content based on user location and placement (website/app), delivering more personalized communication.

Content Manager at EvoPlay (2022-09 – 2024-10)

• Proofread and edited around 75,000 words monthly using SEO-friendly formatting.
• Published and managed content on the company website using the WordPress CMS.
• Designed custom graphics for content using tools like Adobe Photoshop and Canva.
• Mentored and onboarded new team members, helping reduce training time.
• Led and monitored a team of content creators, optimizing task allocation and improving project delivery timelines.
• Coordinated cross-platform content creation with writers from various backgrounds, ensuring consistent messaging and tone across all channels.
• Proficient in using various editing, analysis, and AI tools, including Grammarly, Seoscout, and ChatGPT.

Customer Support Specialist at PlasticJam (2020-10 – 2022-11)

• Responded to customer inquiries via email, chat, and phone
• Delivered product-related information and guidance to customers
• Ensured timely and effective solutions for customer problems
• Developed strong communication and problem-solving skills

Bachelor in Graphic Design – KNUTD (2016 – 2020)

UI-UX design – UI-UX design по-людськи (2024)