Digital Communications at U.S.-Ukraine Business Council (USUBC) (2023-01 – Present)
Part-time role in digital communications
- Structured and managed a contact database of over 5,000 emails, implementing automations for newsletters (Mailchimp, Sendpulse)
- Improved email open rate from 30% to 60%
- Designed visual content for email campaigns, events and social media posts (Figma, Photoshop, After Effects)
- Designed landing pages for events (Webflow, Mailchimp)
- Prepared press releases, social media content and email newsletters
Social Media Marketing Manager at Bitcoin Magazine Ukraine (2022-01 – 2024-12)
Full-time role managing social media and marketing strategies
- Launched a project from scratch, growing a loyal audience on social networks from 0 to 7,000 subscribers on Facebook and 1,000 on Instagram and Telegram within 8 months
- Developed marketing strategies and social media campaigns
- Designed visual and textual materials for advertising campaigns (Photoshop, Figma, After Effects)
- Planned the budget for advertising campaigns and ensured KPI compliance
- Worked with website and social media analytics data (Google Analytics, Ads Meta), prepared reporting presentations
- Analyzed competitors using tools such as SimilarWeb, Serpstat, Meta Ad Library
- Communicated with foreign and Ukrainian authors of materials for the Bitcoin Magazine print edition, organization and control of the publication plan
Digital Marketing Specialist at Ukrainska Pravda (2023-01 – 2024-12)
Freelance role in digital marketing and creative design
- Developed and designed creative designs for advertising campaigns on stand-alone projects (Photoshop, Figma, After Effects)
- Produced captivating animations for digital content, enhancing user engagement and interaction
- Managed targeted advertising campaigns on Meta Ads and Google Ads
- Designed responsive landing pages using Webflow platform
Social Media Manager at Marketing Technologies Bureau (2023-01 – 2024-12)
Freelance role maintaining social networks for advertising agency clients
- Maintained social networks of advertising agency clients. Simultaneous work with content of 4-5 clients from different spheres (beauty and health, finance, sports, politics), organization of content shooting and work with contractors
- Developed original creative content such as collages, infographics, and animations (Photoshop, Figma, After Effects)
- Creative copywriting: crafted compelling and engaging copy tailored to each client's brand voice and audience
