Maksym Havryliuk

I specialize in designing ASO graphics and 2D assets for iOS and Android in the iGaming sector. Proficient in implementing White-hat solutions to pass store moderation, as well as Grey-hat designs with distinct gambling elements to maximize targeted traffic conversion.

I work using a hybrid pipeline: combining generative AI with layered collaging, retouching, and final assembly in Figma.

Graphic Designer, ASO та 2D Assets at Spendy, NexApp (2026-02 – 2026-10)

• Designed panoramic ASO screenshots for mobile applications targeting European, Asian, and African markets.
• Implemented two parallel app design approaches: White for passing store moderation and Grey for maximizing conversion rates.
• Created 2D assets and UI elements: gaming symbols, call-to-action buttons, frames, pop-ups, and vertical backgrounds.
• Established a rapid production pipeline: AI generation of elements with subsequent layer separation.
• Prepared visual variations for A/B testing of app icons and screenshots to drive install conversion growth.
• Maintained an output pace of up to three finalized screens per day alongside fast turnaround on resizes for various device viewports.

Brand Identity Designer at Upwork (2023-04 – 2026-10)

• Developed commercial logos and brand identities for clients using Adobe Illustrator and Photoshop.
• Created marketing materials: banners, flyers, and social media posts with a focus on visual clarity and readability.

Bachelor in Industrial Design – Mykhailo Boichuk Kyiv State Academy of Decorative and Applied Arts and Design (2019 – 2023)