Mykyta Diachenko

I am a marketer with 10+ years of experience in B2B and B2C, focused on brand marketing, product and content marketing. I have experience in the GameDev/IT industry, entertainment, advertising business, and related fields. I focus on building a strong brand, developing marketing strategies, and establishing effective communications.

Marketing Manager at Bidon Games Studio (2019-05 – 2026-05)

• Developed and managed the company's inbound/outbound marketing strategy in collaboration with the Head of Sales.
• Built content marketing: created and promoted expert content, case studies, and materials to strengthen the company's position in the VR industry.
• SMM / Website / SEO / Paid Media / GA4 / Digital platforms (Clutch, DesignRush)
• Developed and maintained the merch line, company deck, and tone of voice
• Achieved an LTV: CAC ratio of 6:1 while independently managing marketing in the B2B VR niche

Communication Manager at AOG.jobs-IT Outstaffing Service (2018-08 – 2019-04)

• Initial contact and service presentation to clients in B2B and B2C segments
• Managed the company's social media pages and blog
• Lead generation and building an agency-partner network
• Sales prospecting, CRM management, cold outreach
• Worked with long sales cycles (from several months to a year)

Marketer at Lucky Strike Bowling Club (2015-03 – 2018-05)

• Developed and placed outdoor and media advertising (billboards, press, transport)
• Developed branded merchandise, layouts, championship, and game formats
• Organized events and projects for different audience segments
• SMM, website content management, preparation of press releases and articles
• Developed products to attract, retain, and increase guest loyalty
• Coordinated marketing activities: administrators, operators, staff
• Monthly marketing activity reporting

Brand Manager at Advertising and Events, "Meteor" Ice Rink (2016-01 – 2017-12)

Corporate Client Relations and Advertising Manager at AG "Flamingo" (2014-01 – 2015-12)

Master's Degree in Corporate Finance – International University of Finance, Igor Sikorsky Kyiv Polytechnic Institute (2014)

Bachelor's Degree in Finance and Credit – Igor Sikorsky Kyiv Polytechnic Institute (2013)

– Igor Sikorsky Kyiv Polytechnic Institute