Senior Product Designer at Selecto (2026-03 – 2026-06)
Led the website and product redesign for Dr. Sulaiman Al Habib Medical Group (HMG) — one of the largest private healthcare providers in the Middle East (23,000 employees, ~47% of the Saudi private hospital market).
- Ran discovery end to end: client interviews, card sorting, Kano analysis, 5 personas, JTBD, and 5 user flows; rebuilt a large information architecture from the ground up.
- Designed 30+ pages with every state on a customized shadcn/Next.js token system, with WCAG 2.1 AA accessibility as a hard requirement.
- Worked directly with client stakeholders through discovery and approval.
Senior Product Designer at Design agency (under NDA) (2024-11 – 2026-02)
Design across Web3, AI, and enterprise products as both hands-on designer and mentor.
- Designed a fintech/Web3 trading platform from zero — six modules (market analytics, decentralized exchange, dashboards, AI hub, distribution), 20+ pages, 50+ screens with every state and a full research phase. Launched, currently in beta; client reports 500k+ users within 3 months.
- Rebuilt an AI-tools company's design system to 360 components, structured to survive constant scope change; delivered the second generation of three AI tools (trading assistant, smart-contract generator, smart-contract auditor) as fully interactive prototypes.
- Owned visual direction as Art Director for an AI infrastructure company across two full site iterations — defined the visual language for a category with no settled conventions, using complex motion.
- Designed data visualization for trading and analytics dashboards, with a focus on user retention.
- Mentored a junior designer onto a development path that led to a mid-level promotion within 6 months.
- Built a stakeholder-management framework that noticeably cut revision rounds by clarifying requirements upfront; collaborated with PMs and engineers to align features with business KPIs.
UX/UI Designer at Totonis Agency (2019-07 – 2024-09)
Led the design process end to end, from client briefing to full high-fidelity mockups, often several products in parallel.
- Conducted extensive secondary research to inform design decisions.
- Introduced a design-protection protocol that sharply reduced client edits.
- Worked remotely before it was standard and supported colleagues through the shift during the pandemic.
