Valeriia Havrylets

Data-driven Growth Manager with a background in Computer Science and hands-on experience in building and scaling products from 0 to 1. Skilled in optimizing conversion funnels through rigorous A/B testing, user research, and behavior analytics (Amplitude).

Passionate about scaling products, automating workflows, and continuously experimenting with new strategies to unlock growth

• Growth Manager (Product Growth & Monetization)

Joined a product team at the pre-launch stage to build and launch a new digital product from 0 to 1. Fully responsible for niche validation, building conversion funnels, monetization, and post-purchase onboarding optimization.

Validated and successfully launched a new product vertical from scratch based on comprehensive market and user research.

Designed, launched, and analyzed regular A/B tests within quiz funnels (handled UX/UI design and developer specs independently).

Partnered with marketing to test core messages and value props; introduced strategic upsell mechanics that boosted ARPU.

Optimized post-purchase onboarding, improving user activation, and built automated email retention sequences from scratch.

Managed funnel localization to scale the product into new geographical markets.

• Product Manager (Volunteer Operations & Conversion) | AIESEC

Led a cross-functional team focused on conversion rate optimization (CRO) and customer journey mapping for international programs. Analyzed funnels, streamlined volunteer onboarding, and managed end-to-end logistics and support for international internships.

• VP of Marketing & Communications Manager | AIESEC

Headed the marketing department (managed a team of 4). Developed lead generation strategies and promoted large-scale educational and volunteer projects, scaling campaigns across 12+ cities

Taras Shevchenko National University of Kyiv

Bachelor's degree, Computer Science