Marketing Manager, Ukraine & CIS at Viatris (Mylan + Pfizer Upjohn) (2020-11 – 2026-03)
Global healthcare company. Key brands: Lyrica, Zoloft, Sermion, Viagra, Celebrex, Elidel, Aldara, Dona, Liprimar, Norvasc.
- Executed strategic planning: annual brand planning, annual and long-range OP, secondary sales planning, business reviews local and regional
- Transformed raw market data into actionable insights and financial targets. Prioritized high-potential growth brands/therapeutic areas to optimize resource allocation
- Designed brand strategies and ensured alignment with Global ones for the premier portfolio CNS, Men's Health, Derma, Pain
- Regularly monitored portfolio in market performance & safeguarded market leadership in both Value, Volume, and EI above 100. Delivered operational commitments, such as revenue growth and consistent double-digit in-market growth for key brands
- Strategically managed product lifecycle extensions by a pipeline of new SKUs and dosage forms, successfully defending market share against generic erosion
- Accountable for P&L & capital allocation for the portfolio to ensure ROI-driven framework and investment in growth drivers
- Secured cross-functional cooperation between Field Force colleagues, Medical, Logistics, and Pharmacovigilance departments to accelerate growth and ensure compliance
- Transformed Field Force readiness by ensuring a systematic pre-cycle meeting preparation framework, resulting in more effective cycle meeting and increased proficiency. Ensured precise targeting of specialist and agility in approach
- Led and mentored a high-performing team of 4 Brand/Digital Managers, fostering a culture of excellence, growth and professional development
- Served as a Viagra Brand Manager responsible for brand strategy, OP planning, lifecycle management, precision market analytics and forecasting, design and implementation of data-driven omnichannel marketing campaigns
- Orchestrated CIS regional marketing operations via partner cooperation, streamlined content generation and approval processes to ensure unified brand messaging across markets
- Developed a comprehensive educational portal for the CIS partner, centralizing product information and training to enhance their field force effectiveness
- Served as a center for internal engagement, utilizing town halls to celebrate milestones, communicating KPIs, aligning with Global goals and driving changes
- Ensured 100% adherence to compliance and ethics standards
Cluster 3 Senior Commercial Marketing Manager (Upjohn division) at Representative Office of Pfizer, Ukraine (2018-12 – 2020-11)
- Multi-Market Strategic Planning: led the Operational Planning and Latest Estimates processes for countries in scope: Bulgaria, Ukraine, Baltic States, ensured alignment with corporate objectives
- Championed growth Initiatives
- Engineered omnichannel content leveraging global insights to localized market needs
- Performed portfolio stewardship
- Led digital transformation in international market in synergy with other stakeholders, setting the benchmark for digital execution across the cluster
- Cultivated multi-market collaboration
- Led Neurology Patient Brand Team – delivered regional insights based comprehensive brand pack for Lyrica: strategy, messaging, promotional materials
- Served as the central strategic resource for the Cluster Marketing Community, providing high-level mentorship and communications (Newsletter) to drive regional excellence
EEC Cluster, Alliance Markets, Senior Commercial Marketing Manager at Representative Office of Pfizer, Ukraine (2017-12 – 2018-11)
- Defined the organizational blueprints and operational frameworks for a new regional function, establishing the standard for cluster-wide governance
- Architected the Cluster Retail Products Strategy for top-tier portfolios. Ensured alignment with Global priorities
- Optimized Capital Allocation by prioritizing high-value assets and markets, maximizing resource efficiency across diverse geographic cluster
- Directed high-growth regional projects, overseeing the end-to-end implementation and ROI tracking of initiatives financed via regional investment budgets
- Cultivated Deep Market Intelligence through cross-border collaboration and on-the-ground situational analysis to drive growth. Conducted country performance calls quarterly
- Conducted strategy and content workshops to define Cluster content needs, delivered branded Ready-to-Use Content Collections targeting Cardiologists, Neurologists, GPs and Pharmacists
- Led Global-Cluster synergy, collaborating with Global Marketing teams to incorporate regional needs into the global brand roadmaps
- Championed Knowledge Excellence: Owned and moderated EEC Learn, a high-impact executive training series that scaled internal expertise across marketing, digital, and retail competencies
Ukraine Brand Lead, Cardiovascular (CV) / Center of Excellence Lipitor Content Lead, NICE Cluster at Representative Office of Pfizer, Ukraine (2013-06 – 2017-11)
- Developed brand strategies for a CV portfolio in Ukraine, including pricing, multi-channel promotion, and positioning to secure market leadership
- Implemented 'E-Card' Patient Access Initiative leading to enhanced patient access
- Executed semi-annual cycle meetings and training programs in CV, equipping sales teams messaging, promotional materials and market insights
- Led analysis of market dynamics, proactively revised actions, based on market insights
- Transformed a non-promoted asset (Revatio) into a high-growth brand by establishing national clinical recommendations, patient organization partnership, and optimizing supply chain forecasting
- Built and developed a premier network of Key Opinion Leaders and institutional partnerships to highlight brand therapeutic benefits and raise national healthcare standards
- 2016 Global CV Challenge Winner: recognized at the global level for excellence in cardiovascular strategic planning and execution
- Developed NICE Cluster insights-based content Strategy for Lipitor. Developed omnichannel closed loop cluster campaign
- Led Hospira (biosimilars) Cross-Pollination Project across ICE markets (Israel, CEE)
Strategic Marketing Supervisor – Display & Graphics, Occupational Health & Safety at 3M Ukraine LLC (2011-09 – 2013-06)
- Performed strategic annual business planning and conducted quarterly reviews to align strategies with company goals
- Developed and executed comprehensive marketing campaigns. Focused on portfolio analysis and optimization. Monitored market trends and competitor activities to inform strategic decisions and distributor policy development
- Managed a team of two Marketing Coordinators, fostering a collaborative and results-driven environment
Portfolio Lead at Syngenta Ukraine (2008-08 – 2011-08)
- Conducted strategic market sector planning, forecasting, oversaw new product launches
- Designed, implemented and monitored B2B and B2C promotion campaigns, organized customer events
- Conducted ongoing market research, field marketing and competitor analysis
- Led the Marketing Sales & Planning Process (SOP) and provided situation analysis
- Managed and mentored a team of product managers
Marketing Supervisor – 3M ESPE Dental Products at 3M Ukraine LLC (2003-07 – 2008-07)
- Performed annual business planning and quarterly business reviews
- Designed and implemented B2B and B2C promotion campaigns, new
