Data Analyst

Marketing Analytics Manager | Chicago, IL | Hybrid | $70,696 - $124,230

We're working with America's largest tech-enabled healthcare educator on this exciting opportunity. You will serve as the strategic analytics lead for a major national university brand, bridging the gap between high-level media performance and real-world student outcomes.

This is a high-visibility leadership role where you will wield SQL, Tableau, and Generative AI to decode the full-funnel marketing journey. From brand sentiment to CRM engagement, you will translate complex datasets into actionable growth strategies that address the national healthcare workforce shortage.

The Role

• Lead full-funnel marketing analytics for Walden University, connecting media impact and web behavior to down-funnel enrollment conversions.
• Own the measurement strategy and KPI roadmap, serving as the primary liaison between central marketing and executive business leadership.
• Hands-on data storytelling: build advanced visualizations in Tableau or Power BI and leverage SQL to extract insights from massive, multi-source datasets.
• Pioneer the integration of Generative AI into marketing analytics workflows to drive efficiency and predictive performance modeling.
• Collaborate with the forecasting team to identify performance drivers, prescribing strategic shifts to mitigate headwinds and maximize growth.

What You'll Need

• 5–8 years of experience in Marketing Analytics, with at least 2 years in a managerial or lead capacity.
• Technical mastery of SQL for data manipulation and expertise in visualization tools like Tableau, Power BI, or Looker.
• Deep experience with Web Analytics (Google Analytics or Adobe Analytics) and CRM systems like Salesforce or Eloqua.
• Proven ability to leverage Generative AI platforms within an enterprise analytics environment.
• Strong background in statistical methods, marketing attribution models, and translating data for executive-level presentations.

What's On Offer

• Competitive salary range of $70k - $124k with a performance-based annual incentive program.
• Comprehensive benefits including health, dental, vision, and a 401k with a generous 6% employer match.
• Flexible Time Off (FTO) policy and 12 paid holidays to ensure a healthy work-life balance.
• Collaborative 4-day hybrid office culture (Mon–Thu) designed to foster innovation and professional relationships.

Apply via Haystack today!