Demand Generation Associate

Role OverviewWe are looking for a high-energy, execution-focused Marketing Coordinator to support a rapidly scaling Account-Based Marketing (ABM) program during a critical transition period.

This role is built for a "doer"—someone who thrives in a fast-paced environment, can manage a high volume of requests, and is excited to work at the intersection of Marketing and Sales.

You will support our ABM Contractor and Global Campaigns team in executing outbound plays across nine international regions. This is a hands-on role where you will build campaigns, manage data, and ensure that our Sales team has the assets they need to engage high-value accounts.

Key Responsibilities

Campaign Execution:

Build and launch outbound ABM campaigns across the full funnel (Top, Mid, and Bottom).

Sales Request Management:Act as a "traffic controller" for incoming sales requests—managing the high volume of tactical needs for account targeting, campaign activations, and collateral.

Digital Asset Creation:

Build custom landing experiences using Folloze (or similar tools) to support personalized account journeys.

Platform Orchestration:

Use 6sense and other ABM platforms to identify target segments and trigger marketing plays.

Data & Reporting:

Assist in tracking account engagement and campaign ROI using Salesforce and Power BI.

Administrative Support:

Coordinate between Marketing, Sales, and Business Intelligence (BI) teams to ensure data integrity and program alignment.

Required Qualifications

1–2 years of experience in B2B Marketing, Demand Generation, or Marketing Operations.

Outbound Mindset:

Understanding of outbound marketing tactics (not just inbound/lead-gen).

Technical Aptitude:

Comfortable working in Salesforce; quick to learn new tools like 6sense and Folloze.

Execution-Oriented:

Ability to manage multiple projects simultaneously in a "scrappy," fast-moving environment.

Communication:

Strong professional communication skills to interact with regional sales and marketing stakeholders.

Preferred Qualifications

Hands-on experience with Folloze or other personalized landing page builders.

Familiarity with Power BI or similar data visualization tools.

Experience supporting international or multi-region marketing programs.

What Success Looks Like

Efficiency:

You significantly reduce the turnaround time for sales requests, allowing the program to scale across more regions.

Accuracy:

Campaigns are launched with 100% accuracy in targeting and tracking, providing clean data for the BI team.

Partnership:You become a reliable "right hand" to the ABM lead, proactively managing the tactical "heavy lifting" of the program.