Home Improvement Sales Consultant
Location: Pomona, CA | Field-based throughout Southern California
Compensation: Base salary up to $75,000, plus 3% uncapped commission
Earning potential: $120,000–$180,000+
Employment: Full-time
If you know how to earn a homeowner’s trust, evaluate a property, present a solution, and confidently ask for the sale, this may be the opportunity for you.
American Precast Concrete and Concrete Fence Installers are looking for an experienced Home Improvement Sales Consultant to grow residential sales throughout Southern California.
This is a field-based, high-ticket sales position for someone who knows how to build relationships and generate business—not someone who wants to wait for leads to appear. You will develop your own pipeline through referrals, networking, community involvement, and consistent prospecting while also working company-generated opportunities.
Who We Are
American Precast Concrete (APC) manufactures high-quality precast concrete fence and wall systems. Concrete Fence Installers (CFI), our installation division, completes the work using our own trained crews.
Because we manufacture and install our own systems, our sales consultants can offer homeowners a complete solution—from the initial property evaluation through installation and final walkthrough.
Our products provide a durable, attractive, and low-maintenance alternative to traditional wood fencing and CMU block walls.
The Opportunity
You will meet with homeowners at their properties, understand what they are trying to accomplish, and recommend the right precast concrete fence or wall solution.
You will own the relationship from the first conversation through the signed agreement. That includes prospecting, property evaluations, consultations, estimating, presenting proposals, overcoming objections, negotiating within company guidelines, and closing the sale.
This position is best suited for a self-directed salesperson who is comfortable generating new business and selling high-value home improvement projects.
What You’ll Do
- Generate residential business through networking, referrals, self-prospecting, community involvement, and company-generated opportunities
- Conduct professional in-home consultations and property evaluations
- Build trust with homeowners and identify their needs, priorities, budget, and timeline
- Recommend customized precast concrete fence and wall solutions
- Explain product options, installation considerations, and the value of the proposed solution
- Prepare accurate estimates and professional proposals
- Present pricing confidently and respond to homeowner questions and objections
- Negotiate contracts while protecting company pricing and profitability
- Close high-ticket residential projects
- Maintain an organized pipeline and accurate CRM records
- Follow up consistently with prospects, previous customers, and referral sources
- Coordinate with estimating, production, and installation teams
- Set clear customer expectations before the project is handed off to operations
- Meet or exceed monthly and annual sales goals
What Success Looks Like
Successful consultants in this position:
- Consistently create new opportunities instead of relying only on assigned leads
- Maintain a healthy and organized sales pipeline
- Follow up promptly and professionally
- Convert property consultations into signed projects
- Protect company pricing and project profitability
- Enter complete and accurate customer information into the CRM
- Provide operations with a clean, accurate project handoff
- Generate repeat business and customer referrals
Required Qualifications
- At least three years of successful outside sales or in-home sales experience
- Demonstrated experience closing high-ticket residential products or services
- Proven ability to generate a personal sales pipeline through referrals, networking, prospecting, or community outreach
- Strong consultation, presentation, negotiation, and closing skills
- Comfortable discussing price and asking directly for the sale
- Ability to work independently and manage appointments, follow-ups, and sales priorities
- Experience using a CRM to manage leads, activities, and opportunities
- Valid California driver’s license
- Reliable transportation and the ability to travel to appointments throughout Southern California
- Ability to walk residential properties and work outdoors in changing weather conditions
Preferred Experience
Experience selling one or more of the following is strongly preferred:
- Roofing
- Solar
- HVAC
- Windows and doors
- Remodeling
- Hardscape or landscaping
- Outdoor-living projects
- Pools
- Fencing or walls
- Building products
- Construction materials
Compensation and Benefits
- Base salary up to $75,000, depending on relevant experience
- 3% uncapped commission
- Total earning potential of $120,000–$180,000+, based on sales performance
- Medical, dental, and vision insurance
- 401(k) with company match
- Mileage reimbursement
- Paid holidays
- Vacation and sick time
Commission earnings are performance-based and are not guaranteed.
Work Environment
This is a field-based outside-sales position requiring regular travel to customers’ homes and properties throughout Southern California.
The position involves driving between appointments, walking residential properties, standing during consultations, and working both indoors and outdoors. Appointment times may vary based on homeowner availability, including occasional evening or weekend consultations.
Pay: $73,000.00 - $75,000.00 per year
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Mileage reimbursement
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- How many years of outside or in-home sales experience do you have?
- Have you personally closed high-ticket residential products or services directly with homeowners?
- Have you personally generated sales opportunities through referrals, networking, prospecting, community outreach, or previous customers?
- Have you used a CRM to document leads, appointments, follow-ups, proposals, and sales activity?
Work Location: In person
