Program Manager

Program Manager, MarTech & CRM

USA - Contract, Fully Remote, Long-Term The Company

My client are a large consumer-focused company operating within a dynamic, subscription-based and media environment, delivering innovative television experiences to customers nationwide. Their strategy function partners closely with product, marketing, finance, sales, and analytics teams to improve commercial performance. Data and technology are central to how they assess opportunities and optimise customer propositions.

The Role

· Lead cross-functional MarTech & CRM initiatives o Own end-to-end delivery of projects spanning Lifecycle Communications Strategy, MarTech, Analytics, Creative Agencies, Braze and Salesforce teams—from scoping through development and roll-out.

· Drive project structure and execution o Build and manage integrated plans, timelines, dependencies, and risks to ensure initiatives stay on track and deliver measurable outcomes.

· Translate strategy into execution o Convert business priorities into clear workstreams, requirements, and deliverables that can be executed by internal teams and external partners.

· Establish governance and scalable processes o Partner with relevant stakeholders to design and operationalize intake, approval, and execution workflows to improve consistency, speed, and quality across lifecycle campaigns.

· Coordinate agency and vendor delivery o Serve as the central point of coordination across Creative Agency and Salesforce & Beacon deployment partners, ensuring alignment on scope, timelines, and deliverables.

· Enable CRM program rollout and adoption o Support launch readiness for new capabilities (e.g., AI tooling, Digital Asset Manager, etc.) and drive adoption across business units.

· Facilitate alignment and decision-making o Lead working sessions, track decisions, and proactively resolve cross-team dependencies and blockers.

· Drive operational improvement o Identify inefficiencies in current workflows and implement solutions that increase scalability, reduce manual effort, and improve execution quality.

Desirable skills:

• Experience with Braze, Optimizely Opal, Salesforce, other project management tools (Jira, Asana, Smartsheet)

Suggested Experience · 4+ years of program or project management experience, including ownership of complex, cross-functional initiatives from planning through launch.

· Experience supporting customer relationship management, lifecycle marketing, campaign operations, or marketing technology programs.

· Demonstrated ability to translate business priorities into clear requirements, workstreams, timelines, dependencies, and measurable outcomes.

· Experience establishing governance, intake, approval, quality control, and execution processes that improve speed, accuracy, and scalability.

· Proven success coordinating delivery across business teams, analytics, technology teams, agencies, and external vendors.

· Experience managing risks, resolving blockers, facilitating decisions, and communicating status and trade-offs to senior leaders.

· Working knowledge of customer relationship management and marketing technology platforms; experience with Salesforce, Braze, digital asset management, or audience management capabilities is preferred.

· Strong analytical and operational improvement skills, with experience using performance measures to identify inefficiencies and demonstrate business impact.

· Excellent written and verbal communication skills, with the ability to simplify complex topics for both technical and non-technical audiences.

· Bachelor’s degree or equivalent practical experience; Project Management Professional, Agile, or similar certification is preferred but not required.