AnnaRose Rotondi

Strategic and results-oriented communications leader with over 15 years of experience in brand strategy, public relations and integrated marketing. Early career experience working alongside physicians, scientists and healthcare stakeholders to translate complex medical innovations into compelling, accessible communications and experiential engagement. Proven ability to develop integrated strategies, shape brand positioning, craft impactful narratives and advise senior stakeholders while leveraging earned, digital, social and experiential channels to advance business objectives.

Brings a cross-industry perspective, strong strategic judgment and a proven ability to translate complex information into meaningful audience engagement.

Head of Marketing & Communications | Brand Strategy, Public Relations, Social & Digital Strategy - Freelance

(2014)

• Lead integrated brand, marketing and communications strategy for five hospitality concepts and a celebrity chef, overseeing distinct audiences, brand voices and business objectives across a multi-brand portfolio
• Serve as a strategic communications advisor to owners, executives, celebrity talent and cross-functional leaders, translating business priorities into brand narratives, executive messaging, campaign strategies and stakeholder communications
• Lead social media strategy across six accounts, overseeing audience strategy, brand voice, editorial planning, content development, publishing, community engagement and performance optimization
• Direct daily social content across multiple distinct brands, developing platform-relevant storytelling that balances brand building and audience engagement with measurable business objectives including guest acquisition, retention, reservations, event attendance and revenue
• Use social performance, audience behavior, cultural trends and real-time engagement insights to continually refine content strategy, creative direction, messaging, publishing cadence and calls to action
• Lead public relations and earned-media strategy around brand initiatives, events, partnerships and launches, developing compelling narratives and media-facing messaging designed to expand visibility and strengthen brand reputation
• Shape and protect distinct brand positioning across a multi-brand portfolio, establishing voice, messaging and creative direction across social, digital, email, web, events, partnerships and guest-facing communications
• Develop weekly email campaigns, optimizing engagement, to strengthen guest retention and increase bookings
• Build integrated editorial and promotional calendars that align social, email, public relations, digital content, events and partnerships with leadership priorities and revenue objectives
• Plan and market weekly experiential programming across the hospitality portfolio and develop quarterly brand collaborations that expand reach, strengthen positioning and introduce brands to new audiences
• Own communications and creative development from strategy through execution, including audience research, copywriting, photography, video production and editing, presentations, website content and digital assets
• Analyze campaign performance, audience response and market feedback across digital channels to refine messaging, creative strategy, channel mix and future marketing priorities
• Manage external vendors, creative partners and event stakeholders while balancing budgets, deadlines, brand standards and multiple concurrent initiatives
• Lead end-to-end strategy and production for a major annual charity gala, coordinating organizational leadership, board members, sponsors, donors and vendors across fundraising, communications and event execution; exceeded the fundraising goal by $50,000

Senior Account Executive - ELEVEN SIX PR - New York, NY

(2013-07 - 2014-08)

• Led communications strategy and senior client relationships for ten global travel and tourism accounts, managing complex portfolios of concurrent campaigns, launches, partnerships and market initiatives
• Developed strategic messaging, media and communications plans informed by client objectives, target audiences, competitive context and market opportunities
• Partnered with senior client stakeholders to shape brand positioning, executive messaging, product announcements and market-facing narrative
• Planned media days with leading New York press and supported launches, partnerships and national initiatives across multiple markets
• Drafted executive statements and speeches, provided crisis communications counsel, represented clients at major industry events and in on-air opportunities, and supervised team workflow and quality control

Account Executive - INK & ROSES PUBLIC RELATIONS - New York, NY

(2011-01 - 2013-07)

• Developed integrated communications materials, strategic planning decks, digital/social programs, client reports and new-business presentations for consumer and corporate accounts
• Planned and executed Johnson & Johnson's sponsorship of TEDMED in 2012 and 2013, coordinating brand communications, experiential activation and cross-functional event deliverables
• Managed earned-media and new-product outreach, contributed to strategic business planning, and prepared recurring performance reports and recommendations to guide client decision-making

Bachelor's Degree - Advertising & Marketing Communications | English Minor - SUNY Fashion Institute of Technology (2011)