Marketing Manager
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Throughout my career, I have successfully led cross-functional teams and implemented strategic marketing campaigns that have resulted in revenue growth and increased market share. My track record includes driving marketing expansion, streamlining lead generation processes, and optimizing product visibility. I have a proven ability to launch new products, develop marketing strategies, and enhance client satisfaction through technical support.
In my previous roles, I have consistently exceeded expectations and achieved outstanding results. At Arjay Telecom, I expanded the B2B/B2C Outreach program by 600% in the Greater New York Area and increased monthly account acquisition by 300% per field office. At Infinite Conferencing, I doubled product revenue and lead conversion rates, and led three successful product launches. Additionally, at ISMG, I exceeded campaign expectations, increased webinar registrations by 410%, and led the redesign and tracking of network site learning annexes.
I possess a strong skill set that includes marketing campaign management, back-end development, client relationship management, and market research. I am adept at leveraging my technical expertise to optimize campaign performance and drive client satisfaction. Furthermore, my leadership abilities and team management skills enable me to effectively collaborate with cross-functional teams and drive projects to successful completion.
As the Head of Human Resources at Vanillakart, I oversee all HR functions, including streamlining intern training programs, improving internal processes and enhancing HR documentation and collateral, all while driving operational efficiency and fostering a positive workplace culture.
Marketing Campaign Manager/ Back-End Development Specialist | ISMG, Princeton, NJ August 2020 – July 2023 | November 2022 – July 2023 Collaborate with internal teams and external agencies to plan, design and implement marketing campaigns and events. Responsible for leading client kick off calls, working with clients to launch campaigns promptly and effectively and continually manage both campaign performance and ISMG’s relationship with the client. Maintain, test, and report bugging of the entire back end of upcoming internal / client-facing applications or systems.
Achievements: • Successful track record of exceeding campaign expectations, resulting in new and/or extended client contracts and campaigns.
Product Marketing Manager / Technical Support Manager | Infinite Conferencing, Springfield, NJ September 2012 - April 2020 / January 2016 – April 2020 Directed and supervised all activities related to Infinite Conferencing and Onstream Media's product management including promotions, product documentations, lead generation, training, campaign/advertising, market intelligence, marketing/training collateral creation and major product launches. Enabled Sales/Channel support through communication of product value propositions and development of various tools. Presided over and coordinated all activities related to Infinite Conferencing and Onstream Media's web meeting and webinar product lines including: product development and testing, managing/resolving support cases and evaluating resolution provided, to confirm compliance with necessary system and company guidelines. Achievements:
Field Marketing Manager | Arjay Telecom, NY, NY January 2005- July 2012 Held accountable for analyzing market data to identify and execute on possible opportunities, developing marketing & educational tools for outreach, sales and training, while maintaining work process flows through the coordination of information and requirements with related operational departments.
