Aaron Clay

Exceptional eye for detail. Proven under pressure. Exceeds at problem solving and self-taught learning. Tech savvy, design-oriented, and passionate.

Freelance Graphic Design (2010-09 – Present)

Partnered with various organizations to successfully deliver projects, such as flyers, banners, logos, digital event assets, and more.

Lead Graphic Designer at Crystal Cranes Media (2023-01 – 2026-09)

• Led Junior Designer by providing constructive feedback, and general guidance to successfully achieve professional results.
• Strategically developed client logos, assets, and brand guidelines.
• Accurately translated client branding, such as flyers, business cards, banners, wearables, and more.
• Designed client websites on various platforms.

Office Manager, Shop Manager, and Barista at Water Street Coffee Joint (2015-08 – 2022-12)

• Photographed, scheduled, and engaged with posts on social platforms.
• Provided copywriting for various newsletters, press releases, etc.
• Created and improved internal management material and SOPs.
• Oversaw wholesale customer acquisition, and daily customer service.
• Helped launch fifth café location as store manager.
• Hired, trained, and encouraged staff to execute company standards.
• Led staff to increase average ticket by 60¢ from 2017 to 2018.
• Decreased labor costs in 2018 by 5% through strategic scheduling and sales growth.

Graphic Designer, Technical Director, and Communications Department Leader at The Rock (2008-08 – 2014-09)

• Designed web, print and digital materials for multiple departments, languages and campuses throughout California and Michigan.
• Developed event branding and various sub-department logos.
• Produced weekly and special event videos.
• Led audio/visual, administrative and customer service teams.
• Managed inventory purchasing within monthly budget.

General Education – Kalamazoo Valley Community College (Winter Semester 2008)

High School Diploma – Mattawan High School (2003 – 2007)