Aastha Bindal
Head of Buying & Merchandising
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About
A competent & result oriented seasoned professional with 10+ years of multiple retail domain exposure & experience in Apparel, Consumer Electronics , Home Appliances segment. Worked with one of the largest company in Asia - Reliance Industries & was an instrumental part of the company’s Cash & Carry Retail store journey nationwide.
Rich exposure in working with Industry’s Top Global Vendors like LG Electronics, Sony , Samsung Electronics, Whirlpool, Panasonic, Nikon, Canon, Dell, Lenovo, Microsoft, Crooks n Castle, Biba, FabIndia, GAP, Reliance Trends, Maharishi UK among 50 others.
Experience
Head of Buying & Merchandising
G & S Tex Knits
Delhi, India
Taking care of global & national brands like Crooks n Castle, Biba , FabIndia, GAP, Reliance Trends IN, Maharishi UK , Vishal Retail Mart India , Casually , ISU etc . Work involved Product range enhancement , Client Management, Time & Action Planning, Flow Monitoring, Costing & Sampling, Price negotiation, Production follow-ups, Operational interfacing, Customer Success.
Business Manager
Spectrum electronics
Ajmer , India
Worked as a Business Manager for Home Entertainment & Home Appliances Category. Task included Strategy Planning, Procurement, Merchandising, Managing Vendor Relations, Managing end to end store operations, Sales Review & Analysis, Financial Monitoring & Analysis, Marketing Planning & execution, Promotional activities & Campaigns, Ensuring enriching Customer Experience via focus on Product Pricing Placement & People.
National Category Manager
Reliance Industries
Mumbai, India
National buyer based out of Reliance (7th largest company in Asia) Head Office for the Home Entertainment, Home Appliances, Imaging, Gaming &
• IT category. KRA included Category management, Pricing &
• Promotion, Merchandise Monitoring, Vendor Management, Marketing &
• Mailer Planning &
• Execution, Launch of Private Labels, Training & growth of department employees for the stores. Vendor profile included international top companies like Sony, LG Electronics, Samsung, Philips, Panasonic, Dell, Nikon, Canon, Lenovo, HP, Microsoft, Duracell and many others.
Education
2010 – MASTERS OF BUSINESS ADMINISTRATION SPECIALISATION – RETAIL
Chetana’s Institute of Management & Research, Mumbai
2008 – BACHELORS OF BUSINESS ADMINISTRATION
SOPHIA UNIVERSITY, AJMER
