President (APAC & MEA) at Yarken (2025-09 – Present)
Yarken is a seed round start-up in ITFM/ TBM/ FinOps tool space recognised by Gartner, headquartered in New Zealand and offices globally in US, UK, India and Australia.
- Directed regional P&L operations across 6 key markets (UAE, India, Singapore, Philippines, HK, ANZ) for a rapidly scaling, Gartner-recognized AI-native FinOps and TBM platform.
- Instrumental in securing a USD 20M strategic seed round from Tier-1 venture syndicates (Betatron Venture Group, Tenity VC, 1982 Ventures) by articulating an AI-driven commercial expansion thesis to institutional investors, successfully accelerating global market penetration.
- Generated USD 3.0 M in aggregate ACV pipeline within 90 days by forging strategic go-to-market partnerships with global systems integrators, including Accenture and Kyndryl.
- Architected FinOps and Technology Business Management (TBM) frameworks, positioning AI-native solutions to disrupt legacy IT spending models across the APAC partner ecosystem.
Regional Senior Sales Director (APAC) at IBM (Apptio) (2024-06 – 2025-08)
IBM Apptio is a leading provider of technology financial management solutions, including Cloud FinOps.
- Spearheaded APAC channel strategy across SEA, Korea, and Greater China, driving a 250% surge in sales pipeline through cross-functional leadership of marketing and business development teams.
- Designed and executed regional TBM Council and FinOps integration strategies, advising enterprise clients on multi-cloud cost optimization and technology financial management methodologies.
Regional Services Sales Director (APJ) at Crayon Singapore (2022-06 – 2023-12)
Led IT services sales, driving digital transformation projects across software, cloud, data, and AI.
- Orchestrated strategic alliances with hyperscale cloud providers (AWS, Azure, GCP), generating a USD 30M revenue pipeline through collaborative APAC go-to-market initiatives.
- Exceeded USD 20M annual IT services quota by 10%, directing a cross-functional team of 9 presales and sales professionals across 7 international markets.
- Negotiated and secured proprietary vendor funding programs from Tier-1 tech conglomerates (Microsoft, SAP, Oracle), optimizing regional margin profiles and ensuring program profitability.
- Executed greenfield market entry strategies for Indonesia and the Philippines, establishing localized channel infrastructure and recruiting high-performing sales units from the ground up.
Vice President - Services Sales | APAC at SoftwareOne (2014-04 – 2022-06)
- Delivered USD 25M in annual services revenue while maintaining an industry-leading 50% EBITA margin, outperforming regional quotas by 13% and leading a diverse team of 30+ professionals.
- Directed global Oracle transformation services across NORAM, LATAM, EMEA, and APAC, overseeing complex database-to-cloud migration strategies for 10 multinational enterprise accounts.
- Conceptualized 10 new commercial advisory services and secured USD 1M in annual strategic funding from key alliance partners (AWS, GCP, Microsoft) to underwrite 5 global marketing campaigns.
Consulting Leader at Oracle (2012 – 2014)
- Exceeded USD 1.75M annual services quota by 58%, executing 30+ fixed-price enterprise advisory engagements.
Solution Architect & Consultant at Accenture, IBM, Oracle (2007 – 2012)
- Architected complex enterprise software solutions, developing a deep technical foundation in data infrastructure and systems integration.
