Abiodun Adebayo

User Researcher and UX Designer with 8+ years' experience leading end-to-end, human-centred design for complex digital services across Government, Defence, Local Authority, Energy and Enterprise sectors. Skilled in turning in-depth user research into accessible, evidence-based design across discovery, usability testing, journey mapping, prototyping and delivery, working within multidisciplinary Agile teams. Track record includes driving a 33% increase in digital service adoption for a UK local authority through research-led usability improvements and delivering services compliant with the Web Content Accessibility Guidelines (WCAG) 2.2 AA and the Government Digital Service (GDS) Service Standard.

Valued for converting complex, regulated service requirements into intuitive user experiences, and for shaping product strategy through clear, evidence-based insight.

UX Designer - GE Vernova

(2022-10)

• Own end-to-end UX delivery for enterprise digital products, from discovery and research through to design handoff, working within a cross-functional Agile product team.
• Lead user interviews, usability testing and collaborative workshops to test and validate design decisions, helping teams catch usability issues early and reduce costly rework.
• Translate complex enterprise workflows into clear user journeys, wireframes and prototypes that improve usability and reduce friction for end users.
• Partner with Product Managers, Developers and senior stakeholders to align user needs with business and technical priorities across the product lifecycle.
• Champion WCAG-aligned accessible design, embedding inclusive design principles into product decisions from the outset.
• Present research-led insights to stakeholders and leadership, directly informing product strategy and delivery priorities.

UX Designer & User Researcher - Ministry of Defence (MOD)

(2021-09 - 2022-09)

• Led qualitative user research, including interviews and usability testing, to inform the design of accessible government digital services.
• Designed and delivered digital services in line with GDS Service Standards, ensuring consistency and accessibility across the service.
• Produced user flows, prototypes and journey maps that clarified complex requirements and improved end-to-end usability.
• Collaborated within multidisciplinary Agile teams to deliver evidence-based, standards-compliant digital services.
• Translated complex service requirements into intuitive, accessible user experiences for defence sector stakeholders.

UI/UX Designer - London Borough of Hounslow Council

(2017-09 - 2021-08)

• Led discovery research across three major council service areas (Housing, Benefits and Adult Social Care) to identify opportunities for digital improvement.
• Conducted research with residents and frontline staff to surface real-world service pain points and inform evidence-based design decisions.
• Designed service blueprints, customer journeys and prototypes that simplified complex, multi-step council processes for residents.
• Applied GDS accessibility standards across council services, improving usability for a broad, diverse resident population.
• Contributed to a 33% increase in digital service adoption through research-led, evidence-based usability improvements.

Infantry Soldier - HM Forces (Royal Regiment of Scotland)

(2011-09 - 2017-08)

• Developed leadership, teamwork and decision-making skills within high-pressure, fast-changing operational environments, earning recognition for professionalism and adaptability.
• Delivered public engagement and recruitment presentations, communicating clearly and confidently to diverse audiences.
• Maintained exceptional standards of discipline, physical fitness and operational readiness through sustained, rigorous training.
• Worked within strict operational procedures as part of a close-knit team, building reliability, attention to detail and trust under pressure.

BSc (Hons) - Computer Systems - Edinburgh Napier University