Adabanija Nasirudeen

Growth-focused SEO Content Strategist with a degree in Computer Science and 7+ years of experience scaling organic traffic, revenue, and brand visibility across SaaS, health tech, D2C, and B2B industries. I specialize in building AI-powered SEO workflows that turn search intent into bottom-line results. I don't just chase keywords, I build SEO content engines that drives measurable business growth.

Whether leading strategy, building systems, or mentoring teams, I thrive at the intersection of content, conversion, and compound growth.

Content Strategy Lead at HubCopy (2024-01 – Present)

• Built and led a high-performing team of SEO writers and editors responsible for executing client content strategies across SaaS, AI, and health tech niches.
• Developed proprietary AI-assisted topical mapping and content brief system that cut research time by 60%. Built AI prompt libraries for each client vertical to maintain brand voice across scale.
• Created content SOPs that streamlined the content production process, reduced revision rounds by 40%, and improved time-to-publish by 3x.
• Collaborated with client-side stakeholders to align content with revenue goals, resulting in a 60% increase in trial-to-paid conversions for B2B SaaS clients.

Fractional SEO Content Strategist at Airgram (2023-01 – 2024-12)

• Supervised the creation BOFU and TOFU content that collectively attracted 15,000+ monthly unique visitors, contributing significantly to inbound pipeline growth.
• Led topic ideation, keyword research, and content planning that resulted in a 45% increase in traffic and a 3x boost in BOFU conversions.
• Created AI-enhanced SEO workflows to power data-driven and user-focused content. Leveraged AI tools (ChatGPT, Jasper, Frase) for faster ideation, outlines, and editing workflows.
• Conducted advanced keyword mapping and built scalable content frameworks aligned with the product-led growth strategy.

Freelance SaaS Copywriter at PilotPractice (2022-01 – 2023-12)

• Launched two healthcare SaaS products—PilotBot (HIPAA practice management) and KloudMD (modern EHR)—from the ground up with conversion-driven content.
• Wrote product positioning, website copy, and lifecycle emails that converted 50+ paying clients in 3 months.
• Developed comprehensive sales enablement assets and onboarding docs that reduced support requests by 25%.

WordPress Technical Writer at BloggingTips (2022-01 – 2023-12)

• Produced 50+ high-ranking tutorials on WordPress and web hosting, including step-by-step guides, plugin reviews, and troubleshooting walkthroughs.
• Ranked 25% of articles on Page #1 of Google within 3 months of publishing through meticulous keyword research and SEO best practices.
• Trained two junior writers on SEO content creation, building a knowledge-sharing culture.
• Built and tested content in a self-hosted environment to ensure practical value and accuracy.

SEO Agency Writer at SubmitCore (2020-01 – 2022-12)

• Wrote 50+ SEO blog posts for agency clients across industries. Helped launched and grew a new brand blog from 0 - 2,000 unique visitors in 90 days.
• Balanced informative tone and conversion goals to deliver engaging content used for both SEO and link-building. Collaborated with strategists and editors to ensure content aligned with client KPIs and branding.
• Used tools like Ahrefs and Surfer SEO to identify search intent, map keywords, and generate high-performing topic clusters.

Freelance Copywriter / Content Writer at Fiverr (2018-01 – 2020-12)

• Worked with 100+ clients across 15+ industries, delivering 250+ projects with a 4.8/5 client rating. Specialized in landing pages, blog articles, emails, and web copy.
• Developed deep audience empathy, tailoring each piece to the client's voice, offer, and reader psychology.
• Created multiple high-performing landing pages that improved CTR and conversions across niches including health, SaaS, real estate, and education.

B.Tech in Computer Science – Ladoke Akintola University of Technology (2021)