Senior Marketing Technology Manager
Lazydays RV, Tampa, FL
2021-Present
Spearheaded the development of the marketing technology roadmap in collaboration with cross-functional stakeholders, including marketing leaders. Leveraged legacy technology to drive innovation and seamlessly integrated new technology into the Lazydays RV ecosystem. Assembled a talented team focusing on cultural alignment to implement an agile approach to integrations, data management, and project delivery, leading to streamlined processes and increased efficiency within a positive environment.
Responsibilities:
- Facilitated collaboration with vendors throughout the product development life cycle.
- Directed the yearly goals for marketing stack projects and developing department roadmaps.
- Conducted competitor user experience audits to drive technology solutions and improve overall goals.
- Actively part of the Interviewing process and team building strategy.
- Built strong relationships with IT and other business areas to ensure technology aligns with overall objectives.
- Maintained a deep understanding of industry trends and advancements, continuously improving processes and workflow.
- Utilized legacy technology in cost-effective ways to meet new goals.
- Onboarding and training new users on different software and tools.
- Enhanced user research procedures to reduce friction on aged products and optimize design for ads, email, website conversions and internal applications.
- Maintain super admin accounts on all Marketing Technology and
Tools providing users requirement.
Key Achievements:
- Achieved a 15% growth in Qualified Leads (RSP)
- Reduced the cost of developers and agencies by 80%
- Built a high-performing world-class MarTech team using mini sprints to drive project success.
- Successful launch of Lazydays RV’s Airstream site.
- Create a Trend specialty team to find new ways to grow social media and implement full implementation media solutions.
CEO, Graphic/Motion Designer, Video Editor, Brand Consultant
Pixel Ape Media, Pinellas Park, FL
2008-2021
Owner of graphic design, animation, and video production company. Building brands, consulting on marketing strategies, developing animations and graphics, and training businesses in design and marketing. Helping the customer bring their designs to reality.
Responsibilities:
- Work closely with clients through various stages of the product development life cycle.
- Social media and internal/external marketing from conception to visual implementation.
- Develop motion graphics from concept to finished product for events, shows, or examples.
- Video production and post-production such as commercials, direct response, training videos, and live events.
- Consult on advertising, branding, and marketing strategy based on business discovery results.
- Continually researching new design and logistics techniques to improve workflow.
Accomplishments:
- Developed branding for small businesses, government organizations, and large corporations.
- Helped medical company establish patient growth and retention through marketing materials and advertisements, increasing over 100,000 visits in 2 years.
- Trained clients to be proficient in Adobe Software.
- Commercials distributed to local and television such as ESPN, Spike, Lifetime, etc.
- Doubled restaurant and hotel email marketing engagement through testing and using key insights.
Featured Companies:
MCR Health, Caputo Creative, SweetFeeney Marketing Group, Prader-Willie Syndrome Association, Merry Mechanization, J and S Chemical, Champs Sports, Footlocker, MacEndeavors Inc., Toni Brattin & Company, Hotel Escalante, Pinellas County School Board
Visual Arts Instructor: Meadowlawn/Largo Middle School & Boca Ciega High School
Pinellas County Schools, Largo, FL
2013-2017, 2020-2021
Develop and implement lesson plans focused on set goals and standards. Teach artistic techniques and creative/critical thinking skills to students of varying class sizes, age ranges and nationalities.
Responsibilities:
- Lesson plan design for in-person and remote studies that continue engagement across both platforms.
- Continual contact with students and instructors to research and develop the best lesson that works in a
Covid atmosphere.
- Mentor new middle school teachers throughout Pinellas County District and offer new solutions for variety of situations..
Accomplishments:
- 40%+ gain in student-submitted artwork to district and county art shows in three schools.
- Developed summer training camp curriculum to engage students in digital art and animation.
- Designed in-depth news program that included television broadcasts, podcasts and article writing.
