International Sales Manager at Mayflex / Sonepar (2025-05 – Present)
- Collaboratively work with an external sales force driving European revenue in excess of €40m
- Maintain accurate sales forecasts, pipeline reporting and CRM data for senior leadership and improved sales forecasting accuracy this includes presenting to the Managing Director quarterly
- Protect profitability with a pricing structure and achieve regional and European sales and GP% targets in a high pressured, fast paced environment
- Manage day-to-day relationships with international customers, delivering high quality service
- Strategically managing exports schedules to meet customer expectations alongside company profitability
- Responsible for the management and development of a multilingual team of 6. Providing regular coaching to enhance team productivity
- Key achievement- Delivering or exceeding 100% sales target for each quarter
Profit Centre Manager at Edmundson Electrical (2024-03 – 2025-05)
- Developed and implemented sales strategies to grow active customers alongside turnover growth
- Managed the budgeting and forecasting process alongside the sales pipeline
- Lead and negotiate price conversations with suppliers to gain working relationships with supplier representatives to maximise profitability
- Responsible for the running of the entire operations within a profit centre which includes entire P&L ownership
- Monitor and analyse KPI's to improve operational performance and drive efficiencies within the branch
- Lead the negotiations on commercial terms inclusive of rebates with manufacturers/ suppliers
- Key achievement – using a targeted action plan to turn a loss making unit into a profitable branch within 4 months
Branch Sales Manager at City Electrical Factors (2021-03 – 2024-03)
- Accountable for c.£2million turnover per annum
- Responsible for the management and development of an account manager, store manager and 4 store assistants including an apprentice through using in detail career plans to further their careers with 3 successfully being promoted internally within the group
- Create and review the financial budget on a monthly and annual basis and understand any variances
- Communicate and grow an average of 140 trading accounts through a number of channels
- Manage the month end process including reviewing costing for the month and approving invoices for each client
- Monitor and analyse KPI's to improve operational performance and drive efficiencies within the branch
- Prepare and present monthly internal sales meetings
- Full ownership of trade debtors, assess credit worthiness and set realistic credit limits and full ownership of stock levels to drive stock days down to improve working capital within the business
- Key achievement- Surpassed my original sales target and delivered a record year of turnover and net-profit within my first full year as Branch Manager
Account Manager at City Electrical Factors (2017-06 – 2021-03)
- Accountable for £1m of turnover per annum which made up above 50% of branch sales
- Found initiatives to increase top line sales focusing on ensuring current customers maximise spend and increase customer base
- Developed product knowledge so was fully conversant with the 'features and benefits' selling techniques
- Worked in close contact with the Branch Sales Manager and Branch personnel to feed-back information relating to prospects, work in progress, future orders, product trends
- Manage working capital through ensuring all trade debtors are effectively controlled within the company targets and all outstanding monies are collected within the permitted time period and no customer exceeding their credit limits
- Have full knowledge on all products stocked and available within the branch
- Key achievement- Remained within the top 3 sales league table for my entirety within the role
Graduate Sales Trainee at City Electrical Factors (2016-08 – 2017-06)
- Initial contact with customers and responsible to complete sales enquiries and calculate quotes
- Participate in an in-house management training programme which included learning sales techniques and improving product knowledge and presentation skills
- Responsible for overseeing cash accounts and converting into trading credit accounts
- Key achievement- Achieving an internal promotion to becoming the quickest account manager promotion within my graduate intake within 10 months of working at the company
Commercial Trainee at Lockwell Electrical (Edmundson Electrical) (2015-09 – 2016-07)
