Adam Smith
Strategic, creative, digital executive with a proven track record of managing globally distributed product and marketing teams for technology, media and energy companies. 15+ years experience scaling businesses globally.
Experience
Algolia | San Francisco, CA | 2020 - 2023
Sr. Director, Digital
- Worked directly with the Executive Management team to scale the business, increasing value 5X in 3 yrs.
- Led digital strategy, marketing, UX, design, web & data analytics for the leading enterprise search company
- Managed a globally distributed team (US, Europe & Canada), along with key agencies and contractors
- Responsible for multi-million dollar sales pipeline goals for both PLG (Product-led growth) & SLG (Sales-led growth) sides of the business while overseeing strategic partnerships, content and digital marketing channels
Sunrun (RUN) | San Francisco, CA | 2016 - 2020
Director, Digital Product & Marketing
- Direct marketing and digital product strategy for teams including performance marketing, software product application development and corporate branding for the nation’s leading solar company
- Built and lead teams dedicated to delivering significant market presence/growth nationwide, including owning performance for digital lead and sales volume, with seamless multi-channel customer experiences
- Direct digital marketing programs including lead generation, search engine optimization (SEO), paid media (SEM), email, display, social, branding, user experience (UX/UI), content, strategic partnerships and analytics
- Built a team that increased traffic 300% and quadrupled lead & sales volume over a three year period, while reducing customer acquisition costs (CAC) by 200%, resulting in company-leading ROI. Tripled monthly active users (MAUs) YOY on customer application “mySunrun” (web & mobile app)
- Manage internal teams and external agencies responsible for corporate branding and marketing, software application development, customer experience, data analytics, digital marketing and platform performance
- Led strategy for key corporate partnerships including Comcast, Costco and Home Depot
InterActive Corp. (IAC) / Investopedia | San Francisco, CA | 2014 – 2016
Director, Product & Marketing
- Member of the Executive Management Team at Investopedia
- Built and led product, marketing, design, content and operations teams, resulting in significant increase in site traffic: 25% YOY growth to 20MM monthly users and 60MM monthly pageviews
- Oversaw product redesign, analytics, optimization and website testing, resulting in core KPI increases including time spent, PVs, registered users 20% YOY to 2MM, newsletter subscribers 25% YOY to 1MM+, and newsletter traffic growth of 100% YOY
- Led strategic business development partnerships, directly responsible for negotiating partnerships with corporate legal counsels at Google, Microsoft, Bloomberg, BlackRock, Capital One, Yahoo and MSN
- Managed strategy, customer research, product prototyping, pixel-level design and GTM/product launches
Conversant (CNVR) / ValueClick Brands & Investopedia | New York, NY | 2011 – 2014
Manager, Marketing & Sales
- First marketing hire for Investopedia, built and led teams responsible for product, sales and marketing, content, user acquisition, branding and corporate communications
- Led internationally-distributed product and marketing teams responsible for a portfolio of internet companies (ValueClick Brands) with 2MM+ in annual spend across display, social and contextual networks resulting in 8MM+ incremental quarterly users and 10MM annual page views
- Managed team responsible for strategic partner relationships with Google Display Network, Facebook, ValueClick Media, AdRoll, Criteo, Taboola, Outbrain, nRelate, Gravity, Quora and others
- Managed sales and operations teams responsible for $12MM in annual direct and programmatic revenue
- Created sales rate card, approved request for proposals (RFPs), pricing, marketing materials & strategic proposals
Music Choice | New York, NY | 2007 – 2011
Planner, Sales & Marketing
- Developed and managed advertising campaigns for top advertisers including P&G, Coke, Axe, Paramount and others, resulting in $5MM+ in direct revenue across linear cable, video-on-demand, digital and mobile
- Played a key role in launching a new linear multi-platform cable network (SWRV); developed technology, digital marketing strategy for SWRV and Music Choice
- Built inter-departmental systems for campaign management across media platforms: digital, mobile, cable, video-on-demand and streaming
Education
- University of Miami, Bachelor of Science in Communications
- Chinese University of Hong Kong, Study Abroad
- Eagle Scout
