Adeniyi Temitope

Brand strategist and communications professional with 4+ years leading brand projects, managing creative teams, and driving measurable results for fashion, lifestyle, and premium service brands. Experienced in translating complex brand identities into clear strategy, managing cross-functional creative workflows, and delivering client-facing brand systems from identity and messaging to content direction and campaign execution. Founder of Zafaxa Solutions Limited, a Lagos-based premium brand strategy studio.

Built and managed teams, served premium Nigerian clients, and scaled brand projects end-to-end without supervision.

Founder & Creative Director - Zafaxa Solutions Limited - Lagos, Nigeria

(2024-10)

• Lead end-to-end brand strategy and creative direction for premium and luxury Nigerian brands
• Manage a team including a Social Media Intern, freelance designers, and external contractors
• Develop brand identity systems, messaging frameworks, and content direction from brief to deliver
• Serve as primary strategist and client lead, structuring projects, managing timelines, and presenting to executives
• Delivered brand audits, brand strategy documents, and 30-day content calendars for paid clients
• Spoke at She Code Africa x CIL Academy IWD 2026 Virtual Event as Founder & Brand Strategist

Social Media Manager & Brand Strategist - YOLO Luxury

(2025-09 - 2026-03)

• Led digital brand repositioning targeting high-net-worth clientele across social and web platforms
• Developed content systems and digital engagement strategies, elevating lead quality by 18%
• Collaborated with executive stakeholders to align product offerings with brand positioning

Marketing & Social Media Manager - IDMA-NOF Concept

(2025 - 2026)

• Architected the brand's go-to-market roadmap for transition from wholesale to direct-to-consumer, delivering 30% YoY revenue uplift
• Developed DTC strategies including positioning, customer segmentation, and CRM optimisation, driving 50% increase in repeat purchases
• Implemented WhatsApp Business as a sales and lead management platform with automated high-conversion journeys
• Led cross-functional teams across seasonal campaigns and digital experiences, achieving 25% boost in engagement
• Directed content strategy, UX enhancements, and web updates to optimise conversion paths

Brand & Content Support - Modara Urban

(2025 - 2026)

• Supported digital content planning, user journey mapping, and cross-platform brand consistency

Video Editor & Media Volunteer - She Code Africa Lagos

(2024)

• Produce and edit video content documenting community events, member stories, and educational programmes
• Contribute to the visibility and representation of women in tech through intentional visual storytelling

BSc - English Education - Ekiti State University (2015)