Aishwarya Narayan

Hi there, I'm a marketing analytics professional with a passion for using data to drive business strategy and growth.

Currently, I'm pursuing a Master of Science in Marketing Analytics at the Simon Business School, University of Rochester, where I'm learning cutting-edge techniques in SQL, Tableau, Python analytics, and more.

Prior to my studies, I worked as a Senior Merchandising E-commerce Analyst at Hudson's Bay, where I honed my skills in product analysis, cross-functional collaboration. I've developed a deep understanding of data analysis, process optimization, and cross-functional collaboration. My ability to identify customer trends and behaviors has enabled me to design strategic A/B tests, optimize product listings, and improve overall customer experience

I also worked as a Business Analyst at Indigo, where I built dashboards and conducted data analysis to measure business trends.

I'm a strategic thinker with a strong focus on customer experience and data-driven decision-making. I'm also passionate about giving back to the community and have served as a Senior Coordinator for Project “Smile,” coaching soft skills in underprivileged government schools.

In my free time, I enjoy reading about new developments in the field of marketing analytics, exploring the great outdoors, and practicing yoga. I'm excited to connect with other professionals in the industry and explore new opportunities to apply my skills and expertise. Feel free to reach out to me to chat about marketing, data analysis, or anything in between!

Hudson’s Bay (Oldest North American company, retailer with diverse portfolio.) Bangalore, India

Senior Business Analyst Consultant September 2020 – May 2022

• Designed strategic improvements to new employee training plans, resulting in a cost-saving of $80,000 annually through a 36% reduction in production time.
• Conceptualized end-to-end project lifecycles including quarterly site clean-up projects for customer-facing brands, resulting in a 12% reduction in add-to-cart loss and enhanced user navigation on the website.
• Utilized data visualization (Excel and Tableau) to optimize event tracking accuracy, enabling strategic marketing adjustments that yielded a 15% increase in conversion and 20% higher sales revenue in the first quarter.
• Mentored a 9-member team in implementing a project event tracking system using Excel, resulting in a 25% reduction in data discrepancies by enhancing our project management processes.

E-Commerce Analyst February 2020- August 2020

• Was charged with implementation of sales targets and incentive compensation structures for a major retail client's North American division, resulting in the achievement of sales goals across 20+ key product categories.
• Pioneered a Excel Solver-based model for setting quarterly targets across 16 products, analyzing variables such as historical sales, market potential, and market share, which enhanced the accuracy and efficiency of our target-setting process.
• Utilized predictive modeling on historical sales data to assess COVID-19's impact on sales targets, leading to strategic adjustments that aligned with the evolving market conditions.
• Developed an automated Regional Summary template for the NA partners using Excel to eliminate errors in deliverables, resulting in increased accuracy of reports by 35%, which was further implemented by the Canada division.

Indigo (B2B Hardware Solutions Expert specializing in office technology). Bangalore, India

Business Analyst February 2019 – February 2020

• Performed internal audits for clients’ (across multiple industries like healthcare, and finance) various business functions and ERP systems to mitigate potential risks.
• Conducted comprehensive internal audits for clients across multiple industries, including technology, healthcare, and finance, focusing on their business functions and ERP systems to identify and mitigate potential risks.
• Updated the firm’s supply chain and inventory SOPs by performing gap analysis, resulting in decreased operational costs by 37%
• Recommended relational database designs to track suppliers, products, and price quotations for efficient operations.

Simon Business School, University of Rochester Rochester, NY

Master of Science in Marketing Analytics (A STEM-Certified Program) Dec 2023

• Relevant Coursework: Pricing Analytics, Statistics in R, Data Management, Warehousing, and Visualization, Predictive Analytics Cloud Computing Fundamentals