Aj Noller

Product and innovation leader with 20+ years of experience developing and launching optics, shooting sports accessories, and consumer product lines.

Background includes product strategy, accessory development, OEM sourcing, pricing, competitive analysis, retail/channel growth, and cross-functional leadership across engineering, sales, marketing, and manufacturing. Known for turning customer and dealer feedback into differentiated products with clear market value.

Owner & Product Development Director - Home Innovations LLC

(2018-01)

• Lead concept development, sourcing, pricing, packaging, and commercialization for consumer product concepts.
• Manage overseas OEM partners, manufacturing readiness, quality control, and launch planning.
• Conduct competitive analysis, product positioning, IP review, inventory planning, and product marketing.

Chief Innovation Officer - Japan Optics

(2018-01 - 2019-12)

• Directed product innovation strategy for optics-related products, coordinating engineering teams across North America and Asia.
• Led proprietary and OEM product development from concept through manufacturing, emphasizing differentiation, usability, and production readiness.
• Developed patented technologies that strengthened product differentiation in the optics market.

Vice President, Product Development & Sales - Japan Optics USA

(2016-01 - 2017-12)

• Owned product vision, feature definition, pricing, and commercialization for optics and shooting-related products.
• Worked directly with international manufacturers to improve quality, manufacturability, and production readiness.
• Expanded strategic retail relationships through innovative product offerings and sales/channel support.

Product Manager • National Sales Manager • Key Accounts Manager - Steiner Optics / Burris Optics

(2009-01 - 2016-12)

• Directed strategy and lifecycle management for premium optics and accessory product lines serving hunting, shooting, and outdoor customers.
• Translated dealer, retailer, and end-user feedback into product requirements, launch priorities, and sales tools.
• Managed key national retail relationships including Cabela's, Bass Pro Shops, Academy Sports, OpticsPlanet, Sportsman's Guide, and B&H Photo.
• Led dealer education, national sales initiatives, and cross-functional launch support with engineering, marketing, manufacturing, and sales.