Alan Garber

Senior operator with 16+ years owning marketing, ecommerce, product development, and P&L at high-growth DTC brands — including two acquisition outcomes. Built and scaled a $0 division to $25M+ annual revenue and eight-figure DTC operations at 60% gross margin.

Experienced amplifying a founder/CEO: running cross-functional execution, holding the SLT accountable, and clearing the path for growth. This is the mode I've operated in for my entire career.

Senior Director of Marketing at Fiberglass Coatings, Inc. / Superclear Epoxy (2019-01 – Present)

Own full marketing strategy across 5 brands (Superclear Epoxy, McKinnon Materials, TerraLock, Stardek, FGCI) — directing a team of 6 and managing a $3M–$3.5M budget.

• Built DTC ecommerce from zero to consistent eight-figure annual revenue within 3 years across Shopify, Amazon, Walmart, and Lowe's.
• Architected AI-powered content production and marketing automation infrastructure; rebuilt team workflows around AI-native operations.
• Developed and executed SEO/GEO strategies, email marketing, paid social (Meta/Google), influencer/creator programs, and affiliate mechanics.
• Led new product R&D and commercialization — 6 of the top 10 highest-producing products at FGCI, accounting for 41.3% of company profit.
• Positioned Fiberglass Coatings for PE acquisition through brand equity and ecommerce growth.

Strategic Business Development & Marketing Manager at Vapeix & 7's Vapor (2015-01 – 2018-12)

• Partnered with executive team on GTM, IP strategy, technology positioning, and regulatory compliance — contributing to successful acquisition outcome.
• Directed CPG brand operations for 7's e-liquid: six-figure monthly revenue, new product development, ecommerce (BigCommerce), ERP and fulfillment.

Strategic Brand Manager & Managing Partner at Evoke Smoke (2012-01 – 2015-12)

P&L owner; built consumer product lines and brand identities from concept — including influencer, affiliate, and email programs.

• Executed campaigns across SEM, digital advertising, video, expo events, POP displays, and community channels.

Bachelor of Fine Arts in BFA – University of Tampa