Alan Garcia

I am a highly experienced effective leader and a solid hands on Retail&Foodservice specialist. I can manage all day to day business. Broker and Distributor management (all communication and keeping our Brand on top of mind).

At the of the day I am someone who always takes care BUSINESS (TCB). Field and Marketing Execution (key accounts, hiring, training, T&E, route planning, blitz, store visits, trade shows, local events, marketing partnerships). Admin (ACV, P&L, Trade Spending, Deck preparation, Pricing, Contracts, CRM).

Sales Manager - Open For Hire - Los Angeles, CA

(2026-08)

Currently looking for a Senior Leadership role. If you're looking for someone who always answers when called, always answer all emails and can take and give direction, I am not perfect but consider myself one the best.

• Revenue Growth & Market Expansion
• Key Account & Chain Development
• Retail Execution & Merchandising Standards
• Territory & Route-to-Market Strategy

Sales Manager - Wildwonder - Los Angeles, CA

(2026-05 - 2026-08)

• Called on Hi Touch, Kehe, BaseMakers, Green Spoon, SeaCoast sales team and reps for Retail KPI goals.
• Work with US Foods, Vesta, Shorline for Food Service KPI goals.
• Key Account Calls, Disbutor meetings, Key Customer visits, Generating leads, prospect and cold calls.
• Maintaining and growing business by focusing on Distribution & Broker relationship. Focus on Retail, Broad liners, Hospitality, Hospitals, Restaurants, Cafe & Coffee shops.
• Admin, Territory reviews, Budgeting, Pricing, P&L

Sales Manager - DRINKADE - Los Angeles, CA

(2023-10 - 2026-01)

• Called on Southern (SGWS) sales team to assure we have strong retail presence for Retail / Foodservice KPI goals.
• Work with Ralph's, AVP, BevMo, TW buyers to assure we are in stock to support TPR/ERP.
• Cold call / Prospect food service opportunities (Events, Bars, Restaurants, Hospitality). Weekly teams calls with Owner and Senior Management

Sales Manager - Southwest - Boxed Water is Better - Los Angeles, CA

(2021-09 - 2023-07)

• Called on LAD, SeaCoast to assure we have enough stock for upcoming TPR / ERP. Work with LAD, SeaCoast sales team to assure retail displays and cold box presence to meet Retail / Foodservice goals. Key Account buyer calls & trade shows.
• Cold call / Prospect Food service accounts (Hospitality, Hospitals, School Districts, Table cloth restaurants, Cafe & Coffee Shops).
• Weekly teams call and territory reviews. Admin power point decks for buyers and territory financial reviews for senior management.

Sales Manager - So Cal - POPPI Prebiotic Soda - Los Angeles, CA

(2020-01 - 2021-07)

• Called on Hi Touch, Classic DSD assuring we have enough product to support TPR / ERP.
• Owner's and Senior Management daily update team's calls.
• Work with team POPPI & Hi Touch, Classic sales team to prospect and cold call retail and food services accounts to secure new distribution and meet retail / foodservice KPI goals
• Field Sales & Marketing Execution
• Prepare routes and distributor's blitz's. Trade show's and marketing events. Power point decks for Territory and financial reviews.

Sales Manager - NA - Los Angeles, CA

(2012-01 - 2020-05)

• Diabolo French Sodas - Sales Manager - Retail / Foodservice 2017 - 2020
• FIJI Water - Sales Manager - Retail / Foodservice 2013 - 2017
• Boars Head - Sales Manager - Retail / Foodservice - 2011 - 2013