Marketing & Promotions Lead at Jake Santiago Freelancing (2022-10 – Present)
- Developed and executed strategic storytelling campaigns across social media, audio, and digital platforms, increasing audience engagement and brand visibility.
- Built strategic partnerships and cross-promotional campaigns to expand brand reach and drive community engagement.
- Optimized Instagram and Facebook content using geo-targeting, location tagging, and strategic hashtag research to increase local audience reach and engagement.
- Developed and maintained strategic partnerships with local businesses, artists, and nonprofit organizations to amplify campaigns and expand audience reach.
- Leveraged word-of-mouth and grassroots marketing strategies to increase event attendance, listener engagement, and local brand visibility.
- Coordinated cross-promotional initiatives that connected artists, businesses, and community organizations, strengthening local network impact.
- Directed and executed large-scale themed events, overseeing venue procurement, talent booking, vendor and food truck partnerships, local business sponsorship acquisition, prize coordination, and comprehensive marketing strategy to drive attendance and community engagement.
Staff Sergeant at U.S. Army (2011 – 2021)
Tank Gunner, Logistics, Riot Control, Engineering, Range Safety
