Sales Executive at Undisclosed (2026-03 – Present)
- Manage wholesale accounts and maintain relationships with boutiques, specialty retailers, and department store buyers.
- Develop new business opportunities through prospecting, trade shows, and market appointments.
- Present seasonal collections and secure orders while supporting retail sell-through initiatives.
- Coordinate order management, production timelines, logistics, and customer communication.
- Monitor sales performance, retail trends, and customer demand to identify growth opportunities.
- Collaborate with merchandising and design teams by providing buyer feedback and market insights.
E-Commerce Operations & Assistant Wholesale Sales Manager at Fore Collection (2021-10 – 2026-01)
- Managed e-commerce operations across Magento, FashionGo, and Faire platforms.
- Led product merchandising, SEO optimization, product launches, and conversion-focused content development.
- Directed photoshoots, styling, creative production, and digital asset management for e-commerce campaigns.
- Managed CRM processes, invoicing, order fulfillment, and customer communications.
- Executed email marketing campaigns and customer retention initiatives using Mailchimp.
- Represented the brand at MAGIC, Dallas Market Center, and Atlanta Apparel trade shows.
- Trained sales and e-commerce team members while supporting wholesale account growth.
- Produced inventory, sales, and financial reporting to support merchandising and business decisions.
E-Commerce & Digital Marketing Manager at GBYM, Inc DBA Hannah Banana, Sara Sara, Truly Me (2021-09 – 2025-11)
- Managed Shopify and Faire storefronts for multiple children's fashion brands.
- Created SEO-optimized product listings, merchandising strategies, and conversion-focused content.
- Developed digital marketing campaigns across Instagram, Facebook, Pinterest, and Google Business.
- Designed visual content, advertising assets, and brand collateral using Adobe Photoshop and Canva.
- Built and managed influencer marketing and brand ambassador programs.
- Implemented content calendars and social media strategies that increased brand visibility and customer engagement.
- Established foundational brand identity and digital marketing infrastructure for multiple brands.
E-Commerce & Marketing Manager at Incremento, Inc. DBA Peach Love Ca, Fantastic Fawn (2020-12 – 2021-08)
- Managed Shopify and Magento websites across wholesale and retail channels.
- Executed SEO strategies, digital advertising campaigns, and social media marketing initiatives.
- Oversaw product merchandising, marketplace optimization, and online catalog management.
- Created branded content, graphics, and promotional materials to support customer acquisition.
- Managed FashionGo advertising campaigns, product listings, and wholesale merchandising efforts.
- Coordinated influencer partnerships and trade show marketing activities.
Amazon Marketplace Operations & E-Commerce Specialist at 707Street.com (2020-07 – 2020-12)
- Managed Amazon Seller Central and Shopify product listings for large inventory catalogs.
- Conducted Amazon SEO research and listing optimization to improve product visibility.
- Analyzed pricing, sales performance, reviews, and inventory turnover.
- Created product content and visual assets to improve conversion rates.
- Supported fulfillment, shipping, inventory management, and warehouse operations.
E-Commerce & Marketing Coordinator at Something Special LA (2017-10 – 2020-03)
- Managed website, FashionGo, and marketplace product content.
- Developed SEO-optimized product descriptions and merchandising strategies.
- Coordinated product photography, image editing, and digital content production.
- Managed email marketing campaigns and customer retention initiatives.
- Supported trade shows, wholesale sales, and customer service operations.
- Analyzed sales trends and inventory performance to support purchasing decisions.
Administrative Operations & Marketing Coordinator at Three Brother's Upholstery (2008-08 – 2018-10)
- Managed day-to-day business operations, administrative processes, scheduling, and customer communications for a growing service-based business.
- Processed payroll, maintained confidential employee records, and supported basic HR and office administration functions.
- Coordinated customer appointments, service estimates, invoicing, and project scheduling to ensure efficient workflow and client satisfaction.
- Served as the primary point of contact for customer inquiries, providing timely support and maintaining strong client relationships.
- Maintained business records, filing systems, and operational documentation to improve organization and administrative efficiency.
- Monitored inventory levels and managed purchasing of office and operational supplies.
- Developed and managed the company's social media presence across Facebook, Instagram, and other digital platforms to increase brand awareness and customer engagement.
- Created promotional content, advertisements, and marketing materials that helped expand the company's online visibility and local customer base.
- Supported customer retention efforts through ongoing communication, follow-up activities, and relationship management.
- Contributed to process improvements that enhanced office organization, workflow efficiency, and overall customer experience.
