Food Safety & Quality Assurance Retail Sr. Manager - H-E-B México - Mexico
(2017-01 - 2026-01)
Responsible for designing and governing the national Food Safety and Quality System (90 stores): digital innovation, training, crisis management, internal audit, and store openings.
- 2025 — Championed and drove enterprise-wide adoption of PathSpot's automated hand-hygiene scanning technology across 90 stores and 500+ perishable departments, cutting contamination risk 15%, raising handwashing compliance 20%, and generating $1M USD in annual savings — positioning H-E-B México as LATAM's #1 retailer in hand hygiene (100,000+ weekly scans).
- 2024 — Designed and launched a Food Safety Records app for real-time monitoring of cooking/cooling temperatures, traceability, and sanitation, reaching 2,000+ active users and 500,000+ annual records while preventing $5M MXN in regulatory fines and $5M MXN in product waste.
- 2023 — Built and scaled a national NRFSP-based Training & Certification Program, certifying 2,000+ professionals — executives, managers, associates, suppliers, and State Health Officials — raising approval rates from 55% to 85% and cutting training costs 50%.
- 2022 — Built a PCQI-compliant Internal Audit Program, directing a specialized multifunctional team through 1,500+ annual audits across 9 perishable departments in 90 stores, with systematic CAPA tracking and auditor calibration.
- 2021 — Led food safety strategy for 25+ new store openings and 20+ remodels, from blueprint review to commercial launch, achieving +12% operational productivity at every launch.
- 2020 — Developed and implemented institutional crisis management policies — including COVID-19, fires, hurricanes, pest infestations, Recall Program, Time & Temperature, Cleaning & Sanitation, Management Commitment, among others — ensuring operational continuity across 90 stores during high-impact events through rapid-response protocols and standardized contingency plans.
- 2017 – 2026 — Led a food safety cultural transformation across 90 stores, moving the network from HIGH to LOW sanitary risk and improving audit compliance scores from 75% to 90%.
Quality Assurance & Food Safety Manager - H-E-B México - Mexico
(2015-01 - 2017-12)
Responsible for private-label supplier development and audits, and the national Recall Management Program.
- 2015 — Created the institutional Product Recall Management Program (FDA Class I, II & III), establishing rapid-response protocols and traceability, achieving <4-hour response time across 90 stores and managing 40+ recalls, including Listeria in milk and Salmonella/E. coli in meat & poultry.
- 2015 – 2017 — Audited private-label suppliers against Own Brand QA Food Safety standards through risk assessments and CAPA follow-up, enabling 100+ private label products generating ~$100M MXN annually at 25% gross margin.
Own Brand Executive - H-E-B México - Mexico
(2012-01 - 2015-12)
Responsible for product innovation, strategic sourcing, and category management for private-label grocery categories.
- 2012 – 2015 — Participated in product innovation, strategic sourcing, and category management for the Grocery Division (Dairy, Frozen, Breakfast & Desserts) under the H-E-B, Hill Country Fare, and Economax private-label brands — growing Breakfast & Desserts category share from 7% to 11% (+$11M MXN annually, 25% gross margin) and driving $50M MXN in incremental Dairy sales at 18% profitability through the successful launch of Greek yogurt, liquid cream, and sour cream, in cross-functional collabo
Quality Assurance Supervisor - Kraft Foods
(2011-01 - 2012-12)
Responsible for quality and food safety oversight in a high-volume manufacturing plant: monitoring, internal audits, and HACCP/GMP training.
- 2012 — Ensured GMP, HACCP, sanitation, allergen control, and traceability compliance in a high-volume food manufacturing plant, supporting internal audits, SOP training, and CAPA execution.
