Strategist US and LATAM Brands at Independent Contractor (2025-02 – Present)
Helped modernize multimillion-dollar brands into data-driven growth systems built for speed and ROI control.
- Implemented WhatsApp Business for LATAM markets resulting in the highest reach channel for B2B and D2C audiences.
- Drove 20% revenue lift via full-funnel optimization across SMS, paid social, and email lifecycle flows.
- Designed omnichannel strategies increasing engagement and conversion rates.
- Executed influencer and paid media campaigns to expand reach, boost conversion rates, and improve acquisition efficiency.
Global Marketing Intelligence Manager at Cambly (2024-04 – 2024-12)
Enhanced NUX marketing growth funnels and operational efficiencies.
- Built consumer journeys to globally launch A/B-tested campaigns across a $2M+ paid media budget.
- Optimized global landing pages and streamlined campaign´s workflows across cross-functional teams.
- Promoted to lead LATAM growth teams, achieving an 11% YoY increase in owned-media/CRM conversions, effectively offsetting the business impact of a 17% reduction in paid channel spend.
Latam Influencer Marketing Manager at Cambly (2023-04 – 2024-04)
Grew Cambly’s LATAM subscriber base, reaching record levels in growth and cost efficiency.
- Achieved record-breaking conversions in 2023 via the LATAM influencer channel, driving 11% growth.
- Also set a record-low CAC with a 43% cost reduction YoY, driven by strategic analysis and negotiation.
- Increased ARPU by targeting higher LTV/CAC LATAM markets, optimizing contracts and talent pools.
Growth Marketing Director – US Hispanic at Finhabits (2022-01 – 2023-03)
Led the strategy and execution of Finhabit’s $1.5M growth budget, reporting directly to the CEO.
- Fully restructured paid media acquisition campaigns to control and revert CAC risky trajectory by 30%.
- Launched integrated programmatic media across StackAdapt, Google Ads, SEM, and Facebook Ads.
- Revamped SEO and ASO rankings by ~10% through a strategic content and technical execution plan.
Latam Marketing Manager at ARB Corporation (ARB) (2018-01 – 2021-12)
Increased revenue by a staggering 200% in 4 years by executing a bold LATAM growth marketing strategy.
- Designed and executed LATAM brand and growth strategy leveraging OOH, Web, SEM, SEO, Influencer Marketing, Facebook Ads, Programmatic Media Buying, and Email Marketing, driving efficiency and ROI.
- Increased client product breadth adoption by 30% through a robust marketing lifecycle strategy.
- Maintained campaign KPIs, delivered C-level reports, and executed data-driven optimization strategies.
LATAM & Hispanic Marketing Lead at Web.com (2015 – 2017)
Lead the expansion of Web.com into LATAM and the U.S. Spanish-speaking Hispanic market segment.
- Proposed the acquisition of Donweb. Web.com acquired the company for $8 million in 2016.
- Executed thorough market research pertaining to the Hispanic market opportunity in the U.S.
- Doubled one product vertical's sales in two months by implementing an upsell strategy in tele-sales.
- Advised product teams on two product launches, collaborating with cross-functional teams across the U.S., LATAM, and Canada.
- Built the LATAM market opportunity case for Web.com's CEO, gaining approval for launch in 2016.
- Conducted international competitive analysis for the LATAM market.
- Performed in-depth SWOT analyses, identifying risks and opportunities for each market.
- Built relationships with key local partners in Colombia, networking with 15+ corporations including Google, Mercado Libre, BBVA, UNE, and Claro.
