New Markets Coordinator at COLÁCTEOS (2021-01 – 2021-11)
Agri-Food Industry
- Led business development initiatives by designing and executing international market expansion strategies aligned with organizational growth objectives.
- Directed the successful corporate rebranding initiative, leading the planning and cross-functional implementation of the company's new brand identity to strengthen market positioning and ensure brand consistency across the organization.
- Conducted market intelligence, competitive research, and regulatory analysis to support export readiness and international commercialization.
- Coordinated cross-functional collaboration across commercial and logistics teams to support market entry and international distribution strategies.
- Advanced regulatory admissibility processes for dairy products in Mexico, supporting international trade objectives and export market development.
Operations Manager at BIO INC. (2019-02 – 2020-08)
Biomedical Services Sector
- Directed international operations and service exports across Central America and the Caribbean, ensuring operational excellence and business continuity.
- Managed strategic partnerships, international suppliers, and key client relationships to support regional business growth and service delivery.
- Led cross-functional teams by overseeing recruitment, training, and execution of international technical service operations.
- Achieved 98% operational effectiveness during the first six months by implementing standardized operational processes and performance controls.
Logistics & Marketing Director at GRUPOMEDIC (2016-05 – 2018-09)
Biomedical Services Sector
- Managed international logistics and commercial operations across 10+ countries, supporting more than 280 healthcare institutions.
- Directed contract administration, commercial proposals, and financial operations to support regional business objectives and client expansion.
- Strengthened client relationship management by overseeing partnerships with more than 70 healthcare organizations across multiple international markets.
Marketing & New Business Chief at GRUPOMEDIC (2015-07 – 2016-04)
Biomedical Services Sector
- Developed and executed commercial and marketing strategies to drive national business growth and international market expansion.
- Secured outsourcing contracts for anesthesia vaporizer maintenance services across 10 Central American and Caribbean countries, strengthening the company's regional commercial presence.
- Led the successful expansion of the company's operations into Puerto Rico, supporting its international growth strategy.
- Conducted market research that resulted in the award of a nationwide leasing contract for power tools.
- Led the implementation of the INVIMA Certificate of Storage Capacity and/or Conditioning, supporting regulatory compliance and operational readiness.
International Business & Relations at COMERCIALIZADORA FIJACIÓN EXTERNA S.A.S. (2013-04 – 2015-07)
- Managed negotiations with international suppliers across Asia and Europe to strengthen global sourcing and supplier relationships.
- Expanded the international supplier portfolio by 80% and the product portfolio by 70% through strategic supplier development.
- Led successful market entry into Ecuador by supporting international business development and commercial expansion initiatives.
