Resource Employee - Social Media Specialist - USC Central Communications - Los Angeles, CA
(2026-05)
- Wrote, edited and published 30+ social media posts across Instagram, X, LinkedIn, Facebook and TikTok, increasing overall engagement by 20%.
- Partnered with communications teams across USC to develop and execute original social media campaigns that align with the university branding and strategic priorities.
- Developed workflows, systems and documentation that improved content planning and cross-departmental collaboration across USC Communications teams.
- Conducted platform audits and presented strategic recommendations to the USC Central Communications department that informed platform-specific content strategies and communications priorities.
Employee Partner Program Associate - USC Career Center - Los Angeles, CA
(2025-06 - 2026-07)
- Developed 13+ social media assets and campaigns that increased awareness of employer partnership initiatives among our external stakeholders.
- Planned strategic methods of research via Careershift and LinkedIn to aid in the advertisement of the Employer Partnership Program to over 55 employers.
- Reshaped written and multimedia communication methods to target employers more effectively, resulting in 5 new partners and over $5,000 in revenue.
- Met and interviewed employers to understand social media needs and conducted temperature checks to get real-time feedback to tailor campaigns.
Social Media Manager - Tower12 Productions - Los Angeles, CA
(2025-06 - 2025-12)
- Managed day-to-day social media operations, including content development, photography, videography, post scheduling, community management and analytics.
- Curated multimedia content that boosted average engagement by 52% on various social media platforms like Instagram and TikTok.
- Produced multimedia content using video editing software and graphic design elements to strengthen talent's brand identity across digital platforms.
- Collaborated with talent to develop platform-specific content strategies and provided real-time recommendations informed by social media trends and audience engagement data.
