SportsNet New York (SNY) | Graphic Designer | New York, NY | April 2021 - Present
- Creates motion graphics packages for show and live events in Adobe Creative Suite and Cinema 4D at New York-based regional sports network
- Supports the Art Department with the execution of stunning creative assets that ensure SNY’s branding is cohesive across all platforms
- Collaborates with the Digital, Marketing, and Production department to simultaneously produce error-free broadcast, print, and digital designs
- Quality-assures SNY internal assets and works to maintain an organized active and archive drive of projects and files
- Prepares team and sponsor graphics for MLB, NFL, and Big East broadcast coverage
SportsNet New York (SNY) | Ad Sales Designer | New York, NY | March 2018 - March 2021
- Designed internal and external stakeholder presentations that mirror the quality and excellence of linear and digital productions
- Met regularly with Account Executives to create customized campaign proposals for prospective and existing advertisers
- Generated interactive rich media units and SNY.tv web pages using HTML/HTML5
- Edited and compiled videos for commercial and sales use in Adobe Premiere
Career Highlights
- Collaborated with the digital sales team to execute the Dunkin’ “Play of the Game” campaign that generated over 1.3 Million video views across SNY social platforms
- Spearheaded the development of SNY.tv’s first-ever interactive rich media unit for the annual Honda Dream Garage Spring Event
- Designed all in-arena print and LED signage for inaugural CT Ice Festival
Jessi Franko Designs, LLC | Graphic Designer | Hamilton, NJ | September 2015 - March 2018
- Worked within client brand and style guidelines to deliver novel visual solutions that support larger campaign goals at small creative firm
- Streamlined design time by generating print and digital projects from concept to completion
- Spearheaded client website development to optimize their business objectives and online customer user experience
Major League Ultimate | Team Content Manager & Designer | Philadelphia, PA | April 2016 - August 2016
- Developed social media graphics using the Adobe Creative Suite at North American semi-professional Ultimate league
- Researched, wrote, and edited weekly articles about the Philadelphia Spinners’ latest achievements and updates
- Managed the Philadelphia Spinners’ Twitter account
Princeton Power Systems | Marketing Coordinator | Lawrenceville, NJ | June 2014 - May 2016
- Executed marketing campaign efforts, including press outreach, social media updates, and speaking engagements for new product releases and projects at energy storage company
- Secured speaking engagements for executives and developed supporting visuals, including PowerPoint slides and handouts
- Researched and analyzed market trends, competitor products, and other relevant information to form marketing strategies