Alexandra O'Connell

A FRONT-END WEB DEVELOPER & DESIGNER FROM CHARLOTTE NORTH CAROLINA.

I live and breathe design. You will often find me challenging the potential of the digital landscape. Through my years of experience in digital marketing & design, I have come to learn the importance of the ability to adapt. I have helped nonprofits and small businesses alike increase their profits and online presence through social media, photography, digital marketing, and web design.

My higher education background and continued education efforts have allowed me to not only prepare my clients in an ever-changing environment but also to understand the metrics behind the design. This includes but is not limited to SEO, Google Analytics, Hubspot metrics, various social media metrics, quantitative and qualitative analysis, and continuous research on the latest trends in the industry.

2022 - 2023

FRONT – END WEB DEVELOPER

AGFIRST FARM CREDIT BANK

• Writing website code with programming languages such as HTML, SCSS and Java
• Designed, developed, and deployed key performing landing pages for association driven campaigns
• Website work is completed using PhpStorm as the IDE of choice
• Producing, maintaining and modifying 30+ Drupal websites and user interfaces
• Routinely testing websites for ease of use, speed and other quality factors
• Led 3 mergers and 4 redesigns among our 18 associations
• Code versioning tools such as Git is used on a routine basis to perform website changes

  2021 - 2022

WEB GRAPHIC DESIGNER

AGFIRST FARM CREDIT BANK COLUMBIA, SC

• Translated high-level requirements into interaction flows and artifacts and transform them into beautiful, intuitive, and functional designs.
• Responsible for executing on all phases of visual design stages from concept to final hand-off to engineering.
• Provided designs that are effective, demonstrating an understanding of the audience and correct interpretation of the customer’s needs.
• Demonstrated creativity by using knowledge of graphic design principles, including composition, components and concept.
• Offer innovative and creative solutions to design challenges or unusual requests.
• Responsible for the maintenance of Bank and Association websites, including but not limited to routine updates and edits, adding additional content, and posting of annual reports.
• Provided additional support to web/design team in support of departmental goals. Administrative tasks are required to fulfill project needs and closeout.

2018 - 2021

SENIOR WEB DESIGNER

TOWNSQUARE INTERACTIVE

CHARLOTTE, NC

• Created dynamic and responsive websites using HTML, CSS, and JQuery
• Build on average 4 websites a day for small businesses across the country
• Created logos, conducted image retouching, and various backgrounds for
commercial use in Photoshop
• Troubleshoot various site issues on a front-end level to improve site speed and
mobile responsiveness
• Conducted mass migrations from large clients to small businesses
• Run team meetings on latest techniques on efficiency and site build protocol
• Conducted trainings for new hires
• Pushed the limits of our site build platform to create meet trending web design demands within various industries

2018

DIGITAL MARKETING & FRONT END DEVELOPMENT INTERN

NSI INDUSTRIES

HUNTERSVILLE, NC

• Researched, designed, and implemented next stages for site wide redesign using Illustrator, DreamWeaver, and Photoshop
• Designed and tracked analytics of email campaigns and e-newsletters using MailChimp, InDesign, and Google Analytics
• Implemented code for ongoing analytics in site and mobile app using BuildFire, Google Analytics, and Segment
• Created print materials for internal communications
• Worked with the marketing team to create email marketing campaigns for internal communications
• Photographed products to be used on the company’s website, print materials, and ad campaigns

2016 - 2018

PR EVENT & MARKETING COORDINATOR

ST. AUGUSTINE HEALTH MINISTRIES

CLEVELAND, OH

• As an intern, manage a plan for securing program ads and auction donations via email, online, and phone
• Create and coordinate the drafting/distribution of promotional materials with the marketing team and graphic designer
• Managed and developed webpages for current donation campaigns such as Happy Campers and Top of the Towers
• Managed social media accounts including Instagram and Facebook, created graphics for the accounts, hashtags and content
• Developed digital marketing campaign to reach a number of clientele in a given period
• Conducted weekly audits of social campaigns and webpage pulls using Google Analytics and social media provided insights
• Worked with the Director of Development to plan and further develop marketing campaigns, results of these marketing campaigns contributed to the $150,000 raised at the 2017 Top of the Towers Event
• Wrote blog content on a weekly basis for online presence

Google UX Design Professional Certificate 2022

HubSpot CMS for Developers 2022

Acquia Drupal Certification Est. Completion: 2023

Google ProjectManagement: Professional Certificate

Est. Completion: 2024

Bachelor's of Business Administration

Double Major:Marketing & Logistics

John Carroll University Cleveland, OH

Associate's of Small Business Management

Cuyahoga Community College

Cleveland, OH