Freelance Marketing Consultant - Client Management - Self-Employed - Remote
(2016-08)
- Deliver strategic marketing, brand scaling, and client management for 500+ global and domestic clients, small businesses, and influencers across 20+ industries.
- Scaled online visibility and digital presence, driving 15,000+ regular active users and averaging 240,000+ monthly impressions across cross-channel digital platforms.
- Plan, write, schedule, and edit SEO-optimized web content, editorial calendars, and marketing copy designed to amplify engagement and audience reach.
- Execute high-level growth strategy, hands-on copywriting, and video editing to foster audience connection across web, mobile, and new media interfaces.
- Facilitate organic growth and marketing communication strategies for diverse brands, incorporating competitive audits, targeting insights, product management, and strategic recommendations.
Marketing Assistant to Marketing Lead - Increase Expert - Lynchburg, VA
(2017-08 - 2018-09)
- Directed end-to-end digital marketing operations and multi-client strategies for various local businesses, festivals, industries and professional sectors.
- Legal Marketing Direct Lead: Executed comprehensive digital marketing for a distinguished legal practice in Central Virginia; managed firm website, revamped online marketing brand and systems; directed cross-channel social platforms, SEO growth; client growth; pr opportunities.
- Partnered directly with executive leadership to strengthen communal relationships, refine user experience, and streamline online marketing workflows.
- Managed search engine optimization ranking plans, mobile optimization, email marketing blasts, press releases, media packets, sponsorships; customer reviews and ad campaigns.
- Conducted high-level marketing audits, competitive research, UX evaluations, and A/B testing to refine brand positioning and maximize ROI.
Client Support & Marketing Specialist - SIS International Research - San Francisco / New York
(2016-05 - 2016-07)
- Analyzed customer satisfaction levels for 2,000+ customers based on direct feedback, producing data-driven operational reports for executive stakeholders.
- Identified and implemented multi-channel customer support options across web, mobile, community, and live channels to streamline client self-service access.
- Served as the designated point of contact for escalated customer service issues, managing key relationships between clients and brand partners.
Media Encoder-Support - Eventbrite - San Francisco Bay Area
(2016-01 - 2016-04)
- Encoded technical media materials and managed quality control supporting 50,000+ customers across major enterprise events.
- Categorized media materials to streamline operational processes based on audience demographics and key business metrics.
Production Support Specialist - CreativeLive - San Francisco Bay Area
(2014-11 - 2015-06)
- Supported 30 full-cycle production workshops with 100% positive client feedback, partnering directly with executive-level clients, celebrity talent, and major brand partners (Etsy).
- Managed high-touch client and studio relations, overseeing event logistics, reception, vendor coordination, travel accommodations, and service level agreements (SLAs).
Digital Marketing & Influencer Strategist - Koru, Inc. (LinkedIn Partnership) - San Francisco, CA
(2014-09 - 2014-11)
- Partnered with LinkedIn on B2B2C marketing, data analytics, and influencer strategies to launch high-engagement product campaigns for SaaS platforms.
- Utilized rapid prototyping, customer ethnography, and design thinking to optimize platform design, user engagement, and product roadmaps.
Content Development Curator & Editor - Locket App - San Francisco, CA
(2014-06 - 2014-09)
- Curated and edited daily viral content, headline copy, and native advertising for a mobile smartphone platform reaching 300,000+ daily active users.
- Designed 90+ marketing collateral units using Adobe Photoshop in collaboration with graphic design teams.
- Published native ad content for premier publications including TechCrunch, CNN, HLN, and NextShark, executing A/B content optimization testing to boost user adoption.
Digital Media Strategist and Encoder - Laureate Education Group, Inc. - Baltimore, MD
(2012-03 - 2012-09)
- Identified key messages and communicated them to potential alliance groups and core demographics while developing media and communications materials.
- Served as communications liaison to departmental heads and related companies, preparing daily media clips and managing media lists.
- Encoded and transcoded raw footage for web and video presentation (html/video formats), wrote instructional content for final web delivery, and maintained database records.
Content Management and Media Editor - Laureate Education Group, Inc. - Baltimore, MD
(2011-10 - 2012-03)
- Coordinated and collaborated with multimedia professionals to manage, transfer, capture, ingest, and digitize media assets for Walden University.
- Created weekly progress reports, logs, and spreadsheets for final digital content delivery, maintaining asset workflows on multiple servers under strict deadlines.
