Allie Mindermann

Results driven sales leader with a proven track record of driving growth and delivering measurable results through strategic vision and team collaboration. Expertise in developing impactful sales strategies, conducting thorough market analysis, and leading high-performing teams to consistently meets organizational goals. Recognized for adaptability in navigating changing market conditions and a strong commitment to aligning business needs with innovative solutions.

Key skills include strategic planning, client relationship management, and effective leadership, ensuring sustained revenue growth and team cohesion.

CEO/COO/CCO - Tropical Distillery - United States

(2022-05)

• Increased company revenue from $480K to $2.3M (+380%) through strategic repositioning, distribution expansion, and national account development.
• Expanded distribution footprint from 1 market to 25 markets within 24 months.
• Secured multiple national and regional account mandates, significantly increasing brand visibility and volume including Host Restaurants, Crescent Hotels, and Hard Rock Cafe.
• Led full brand redesign including product packaging, digital presence, and marketing strategy, driving triple-digit year-over-year growth
• Directed commercial strategy across sales, marketing, and operations, managing relationships with distributors, national accounts, and retail partners.
• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Evaluated market trends and competitor analysis to inform data-driven decision making and drive growth.
• Boosted sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships.

Area Manager - The Edrington Group - Florida

(2018-04 - 2022-04)

• Led statewide commercial strategy across on-premise and off-premise channels throughout Florida for The Macallan.
• Managed distributor partnerships and field execution to achieve consistent annual sales targets.
• Executed premium trade marketing and activation programs to increase brand visibility and consumer engagement.
• Developed strategic relationships with luxury hospitality groups, restaurants, and retail partners.
• Increased overall profitability by implementing strategic marketing plans and optimizing regional resources.
• Managed a team of sales representatives, providing guidance and support for their professional growth.
• Developed strong relationships with key clients, leading to increased revenue and market share.
• Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region.

Area Manager - Deep Eddy Vodka - South Florida

(2013-01 - 2018-12)

• Launched and expanded Deep Eddy Vodka across South Florida's on-premise market.
• Built key distributor relationships and account partnerships to increase market penetration.
• Supported brand growth contributing to national expansion exceeding 1M cases annually.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
• Led successful product launches, coordinating between R&D, sales, and marketing teams to ensure cohesive strategy.
• Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.

Sales Brand Ambassador - Sazerac Company - South Florida

(2012-09 - 2013-11)

• Supported sales growth across a multi-county territory of on-premise and retail accounts through targeted brand activations and promotions
• Executed in-market tasting events and brand activations annually, increasing consumer trial and brand awareness
• Collaborated with distributor sales teams to secure new menu placements and retail displays in both on and off premise accounts.
• Assisted with merchandising and point-of-sale placement across key retail partners, improving shelf visibility and velocity
• Supported seasonal promotional campaigns that increased Fireball sales velocity during key holidays and event weekends
• Built relationships with regional bar managers, retail buyers, and distributor representatives to expand brand presence and sales opportunities
• Enhanced brand awareness with captivating in-store displays and interactive customer experiences.

Bachelor of Science - Business Management - University of Central Florida (2009-05)