Executive - Client Experience & Treatment - Van Cleef & Arpels - Dubai, UAE
(2022-01 - 2026-12)
- Spearheaded over 30 regional and international high jewelry events and activations, overseeing full event logistics, vendor management, VIP hospitality, and on-site brand integration
- Executed sponsorship-style gifting campaigns and experiences for ultra-high-net-worth clients in line with brand and business strategy
- Collaborated cross-functionally with marketing, logistics, and merchandising teams to deliver seamless luxury experiences
- Managed event budgets and optimized spend through supplier negotiations and in-house resource allocation
6mo Contract - Marketing & Wholesale - Van Cleef & Arpels - New York City, USA
(2021-01 - 2021-06)
- Assisted in planning and execution of regional events and B2B activations to support wholesale partnerships and product launches
- Liaised with partners to ensure delivery of branded assets and materials in accordance with global standards
- Contributed to campaign briefs, presentation decks, and performance recaps for internal strategy teams
6mo Contract - High Jewelry Client Development - Van Cleef & Arpels - New York City, USA
(2021-01 - 2021-06)
- Organized exclusive client trips, events & gifting campaigns, elevating brand loyalty
- Assisted in the development of evergreen marketing assets, product storytelling materials, and client gifting programs
- Created customized high-value gifting experiences for clients and prospects, incorporating luxury packaging and storytelling assets
- Produced reports and post-activation reviews, recommending improvements to future experiences and events
Intern - Public Relations - Oscar de la Renta - New York City, USA
(2020-01 - 2020-12)
- Managed the sample closet & fulfilled VVIP, influen & editorial requests for high-profile product placements
- Curated brand-focused editorial content, ensuring alignment with the luxury brand's media positioning
- Supported brand event management, media showrooms, and trunk shows
Intern - Wholesale - Oscar de la Renta - New York City, USA
(2019-01 - 2019-12)
- Assisted in asset development and campaign execution accross B2B retail accounts
- Analyzed sales trends & best sellers, helping to optimize seasonal collections
- Managed sample coordination for trunk shows, product knowledge seminars & media shoots
Intern - Fashion Marketing - Halfpenny London - London, UK
(2017-01 - 2018-12)
- Assisted team for New York Bridal Market Week showings
- Developed photoshoots for lookbooks for social media platforms
- Created mood boards + naming the "Atlantis" collection
- Developed marketing plans for the instagram page & website for "the Garden After the Rain"
- Created newsletters on popular bridal trends for customers
Manager in Training - Free People
(2019-01 - 2019-12)
Assistant Manager - Francescas
(2018-01 - 2018-12)
