Amanda Loftis

Product design leader specializing in applying cognitive science to UX design and improving design processes with AI tooling.

Director of User Experience at Mediavine (2022-05 – 2026-07)

• Led the design, research, and launch of the updated dashboard used by 10k+ users.
• Managed a team of senior product designers that worked across our entire internal and external product suite.
• Conducted usability testing, user acceptance testing, and ongoing research to track product performance.
• Guided the design strategy for the company's product roadmap.
• Led the launch of dozens of new features and tracked performance metrics.
• Maintained the Mediavine Design System and ensured WCAG standards are met across our website and applications.

Director of Brand & User Experience at Fluree (2019-08 – 2022-02)

• Designed Fluree's first user-facing UI, Fluree Nexus.
• Created all marketing and brand collateral used in print and on the web.
• Led design efforts for all external client web and mobile applications.
• Led the company through a complete rebrand including a new logo, marketing website, and print materials.
• Established Fluree's design guidelines, style guides, and design systems for both print and web.

Digital Content Manager at Andmore (2018-06 – 2019-08)

• Led the company's digital content strategy based on industry trends and seasonal Market cycles.
• Built and designed webpages in a variety of CMSs including Wordpress, Hippo, and ModEx.
• Designed the company's first e-commerce platform and mobile app.

Digital Content and UX Strategist at Elon University (2017-06 – 2018-07)

• Managed a team of student employees across UX and marketing projects.
• Led the redesign and migration of 20+ sites to Wordpress.
• Conducted ongoing WCAG accessibility audits to ensure compliance and usability.
• Led usability tests and UX research to improve both internal and external-facing websites.

BA in Psychology – University of North Carolina at Greensboro