Amber Jayanth

Award winning journalist with 19 years of on-air live television experience and a robust background in content creation that merges strategic thinking with artistic flair. Expertise in crafting engaging content that captivates audiences while aligning with marketing objectives. Recognized for exceptional team collaboration, adaptability, and a consistent track record of delivering high-quality results under tight deadlines.

Committed to leveraging extensive industry knowledge to drive impactful storytelling and enhance viewer engagement.

Anchor/Reporter at WSMV, Gray Media (2025-06 – Present)

• Helped improve ratings in newscasts from #4 to #2 and #1 in several shows within a year.
• Helped influence positive changes in Nashville communities from daily stories.
• Delivering live news broadcasts, ensuring clarity and accuracy under tight deadlines.
• Collaborating with producers to develop engaging content tailored to audience interests.

News Anchor/Reporter at Fox 19 News (2016-08 – 2025-05)

• Increased viewership in key demographics by creating original content for the morning and afternoon newscasts by 15%.
• Researched, interviewed, produced, and delivering fact-based stories affecting the community for all newscasts
• Served as spokesperson and representative for the news station at pivotal news events and community forums
• Created content on all social media platforms connecting with audiences to drive engagement and interest for station, leading to increased traffic on website and social media accounts.
• Managed community contacts and networking with important civic leaders to drive trust and credibility for news station
• Collaborated with newsroom staff to develop compelling content and ensure timely delivery of news segments.
• Conducting in-depth interviews with key figures, enhancing viewer understanding of current events.
• Creating high-quality multimedia content for various platforms to enhance audience engagement.
• Leading initiatives that increased follower growth and enhanced community interaction rates.

Morning News Reporter/Fill-in Anchor at ABC22/FOX45 News (2011-07 – 2016-08)

• Produced numerous investigative stories from conception to execution for 4:30 am - 11:00 am newscast
• Provided compelling on-air coverage of both anticipated and breaking news for television and social media
• Managed multiple priorities and pursued most compelling content when deployed to locations for newscast
• Produced news content for digital and social media platforms
• Established and maintained relationships/sources in the community
• Produced and anchored the 12:00 pm newscast
• Managed all aspects of content production for digital content

Anchor/Reporter & Producer at ABC47/WMDT News (2008-06 – 2011-07)

• Produced and anchored the 12:00 pm newscast
• Managed all aspects of content production for digital content
• Monitored news trends and social media platforms to identify emerging stories and topics.
• Verified all sources and ensured fact-based talking points for all stories
• Researched and wrote articles on current events, ensuring accuracy and engaging storytelling.
• Enhanced social media presence, driving more traffic to news website
• Analyzed viewer feedback to refine content strategies and improve overall broadcast quality.

Master of Arts in Digital Media – Lindenwood University (2008-05)

Bachelor of Arts in Media Communications – University of Central Missouri (2005-12)