Analjeet Thakur

Independent Performance Marketing Consultant specializing in Meta Ads, with 4+ years of experience taking ad accounts from underperforming to consistently profitable. Currently working full-time as a freelancer, running paid-media programs for clients across the USA, UK, Australia, Singapore, Canada, Dubai, and Europe — spanning B2B, B2C, and D2C business models. Known for a signal-first methodology: fixing tracking and account health before touching creative or budget, then scaling through structured, continuous testing.

Partners with a dedicated SEO specialist to deliver full-funnel paid + organic growth where needed.

Independent Performance Marketing Consultant - Freelance

(2023-08)

• Manage Meta Ads accounts for clients across the USA, UK, Australia, Singapore, Canada, Dubai and Europe, across the industries listed above.
• Apply a signal-first audit process (Pixel/CAPI/EMQ) before any structural or creative work, consistently unlocking double-digit ROAS and 60%+ reductions in cost per result on inherited accounts.
• Run continuous creative-testing pipelines (concept, angle, and format rotation) to keep account performance compounding and avoid fatigue.
• Collaborate with an in-network SEO specialist to extend select engagements into full-funnel paid + organic programs.

Performance Marketing Expert - NineXfold

(2022-10 - 2023-07)

• Manage Meta Ads campaigns for international B2B clients across EdTech, Real Estate, Hospitality, and Spiritual services.
• Build complete performance funnels, including landing pages and ad funnels tailored to each client after competitor and market analysis.
• Develop high-engagement creative aligned with international audience preferences to generate higher-intent leads.
• Reduced Cost per Lead by ~65% across multiple accounts, including a $55 → $15 CPL reduction through audience refinement, funnel optimization, and A/B testing.
• Managed Meta Ads campaigns and supported performance marketing operations across client accounts.
• Contributed to account structuring, audience targeting, and campaign reporting.

Meta Ads Expert - Teamworks United

(2022-02 - 2022-09)

• Planned and executed full-funnel Sales and Lead Generation campaigns on Meta, restructuring ad accounts to current Meta workflows.
• Increased ROAS from 2–2.5 to 4.5–5, scaled daily ad spend from ₹20K to ₹1L, and drove revenue from ₹23L to ₹1.5Cr within 4 months.
• Implemented Custom, Lookalike, Saved, and Retargeting audiences; optimized Catalog Ads, Dynamic Creative, and Meta Pixel tracking.
• Built weekly performance reports and supported On-Page SEO, Landing Page, and GA4 analysis.

Marketplaces Ads Expert - Lavish Enterprises

(2021-06 - 2022-01)

• Managed product listings across Amazon, Flipkart, and Meesho — titles, keyword-rich descriptions, backend search terms, A+ Content, and Brand Stores.
• Planned and optimized marketplace PPC campaigns, delivering 50% higher ad performance.
• Led multiple brands from account setup to scale, driving 20% MoM sales growth and 30% higher organic traffic.
• Supported Ads execution and marketplace advertising for retail clients.
• Assisted with listing optimization and early-stage campaign management across Amazon and Flipkart.

B.Sc. - Computer Science - SJHS Innovation College, Indore (2018 - 2021-06)