Digital Media and Web Specialist at Girl Scouts Nation's Capital (2023-07 – 2024-08)
- Led impactful digital marketing campaigns (including strategic SEO, accessibility, and website UX optimization) that drove significant membership growth and engagement, ultimately resulting in a 30% increase in website traffic.
- Ensured absolute website content accuracy and consistency, diligently maintaining the established Girl Scout brand voice and detailed style guide requirements.
- Developed a comprehensive social media content calendar and managed all content creation for platforms (Instagram Reels, TikTok, and Facebook).
- Created and managed content for the website and social media, collaborating with the Marketing team on visually appealing graphics, videos, and multimedia.
- Designed and professionally produced vital print publications distributed regionally, along with compelling graphics for social media and internal use.
- Tracked and analyzed weekly comprehensive performance metrics for all digital and print campaigns to enhance effectiveness and directly inform strategy.
Web Production Designer (Contract) at Aspen Dental (2023-03 – 2023-06)
- Focused on maintaining consistency within Figma for Aspen's partner websites, incorporating user-friendly design. Created email headers and social media content.
Art Director (Contract) at Target (2022-09 – 2022-12)
- Designed promotions for Digital Weekly Ads (DWA) as part of the Creative Target Team. Specialized in creative detail, including layout, typestyle, photography, retouching direction.
Full Time Design Intern at Colle Mcvoy (2022-06 – 2022-08)
- Worked on a variety of projects with various clients such as Good Year, Zoetis, and Target.
- Collaborated directly with Senior Directors on projects such as email headers, commercial pitches, social media content and videos.
- Created in-house designs and posters and was selected to lead Creative Direction initiative for Intern recognition on social media.
Graphic Designer (Part-Time) at Matrix Partners (2021-09 – 2022-01)
- Worked directly with the Senior Designer to make trendy and engaging posts for pet product clients, while also designing briefs, logos, fonts, and illustrations.
Web Design Internship at We All Code (2021-03 – 2021-07)
- Assisted in redesigning the We All Code website, created a wireframe to guide the design process and flow of the website.
- Partnered closely with the CEO to incorporate animations and successfully ensure the site was user-friendly for kids and adults.
- Learned the practical basics of HTML and CSS to significantly enhance web design skills in alignment with the nonprofit's strategic focus.