SENIOR MARKETING CONSULTANT | PERFICIENT INC. (FORMERLY STONE TEMPLE
CONSULTING)
- Developed deep technical expertise in Google's algorithm and worked extensively with major clients on long-term SEO strategies and solutions.
Key Client Achievements
- Esurance.com – Consulted for 6 years acting as a member of the internal team, presenting at QBRs and leading the website strategy and roadmap. During this time, we maintained the #1- #4 organic Google search result for “car insurance”
- CarFax.com – Advised Nakul Goyal on the architecture, SEO and design of the Used Car section(300k+ pages) which resulted in a 132% growth in revenue from used car leads.
- PluralSight.com – Mapped customer journey and optimized user experience for each persona
(managers, product leaders, engineers, executives) resulting in a 32% conversion rate increase
- Blinds.com – Created content strategy and calendars for the team to achieve #1 organic Google ranking for “custom blinds”
- Staples.com, Overstock.com, HomeDepot.com – Advised on taxonomy and categorization of 10k+ products resulting in improved long-tail keywords and bottom-of-the-funnel SEO visibility for product and category pages.
- Nurtured our team of Marketing Associates, giving them increased exposure to client facing roles
- Worked with technical team to develop new SEO tools
- Created custom dashboards by integrating with APIs from Google Analytics, Search Console
HEAD OF DIGITAL MARKETING (DIRECTOR) | EVERBRIDGE
- Led all digital marketing efforts at Everbridge, focusing on website strategy, development, and design, as well as managing Paid Digital and Social Media teams.
- Spearheaded website international expansion initiatives, supporting the launch of new products and acquisitions.
- Ran international website consolidation project, consolidating 9 translated versions of Everbridge.com into the same domain and managing the translation and localization of content for all 9 markets leading to a 25% increase in international SEO traffic
- Integrated 3 acquired companies’ websites over to Everbridge.com, migrated and worked with content and branding teams to rebrand content, and created redirect rules and new site structure
- Managed $5 million annual budget for digital ad spend, tools and vendors.
- Maintained #1 ranking for “critical event management” organic search term as well and moved over 12 top profitable keyword terms into #1 ranking
- Worked with content, design, and development teams to improve user journeys through the website and increase conversion
OWNER/MANAGER | BRIGHT MARKETING
- Founded Bright Marketing to help small brands succeed on Amazon.com through SEO optimization strategies
- Managed a remote team in the Philippines, focusing on scouting, sourcing, and Amazon account management
- Creates processes and SOPs to simplify and automate large overarching goals
- Helped 13 small brands increase exposure on Amazon with an overall combined increase of 22.3% YoY monthly revenue
- Increased product page views of a boat motor accessory brand by 320%, revenue by $13k MoM
- Increased revenue for a lifejacket and lifeguard accessory brand by 11% across their entire product portfolio and 210% for their highest profit items
