WORK EXPERIENCE
Westly Foundation - Menlo Park, CA
Marketing Fellow July 2022 - March 2023
- Curated 70+ unique graphics to promote the foundation's mission of empowering California's young and diverse population.
- Orchestrated cross-platform social media strategies, expanding The Westly Prize awareness to 1,000+ entrepreneurs in California.
- Engineered and executed A/B tested ad campaigns, driving a 200% increase in engagement.
- Utilized Meta Business Suite and Hootsuite, ensuring consistent upload times across Facebook, Twitter, and LinkedIn.
- Evaluated and assessed 100+ prize applications, contributing to funding 6 impactful Gen-Z entrepreneurs.
- Managed consistent posting schedules on Facebook, Twitter, and LinkedIn through Meta Business Suite and Hootsuite.
- Directed live event coverage for Westly Prize Pitch Day, posting videos and photos across Instagram, Facebook, and Twitter.
Camp BizSmart - Santa Clara, CA
Marketing Coach June 2022 - August 2022
- Delivered creative brand marketing strategies in a project-based business camp, honing business skills for 60+ students.
- Collaboratively designed 6 business-branded proposal booklets utilizing Adobe InDesign.
- Led a team of 5 instructors through daily class activities, offering leadership, safety, and guidance.
Sourcenext Inc. - Palo Alto, CA
Business Development Intern July 2021 - January 2022
- Provided technical support, fostering stronger B2C relationships with over 600 international customers through Reamaze.
- Managed 700+ product returns, utilizing Excel spreadsheets to organize defective device testing effectively.
- Nurtured B2B relationships via email correspondence, facilitating market entry into the New York City public schools system.
LEADERSHIP & INVOLVEMENT
Marketing Association at San Jose State University - San Jose, CA
President December 2022 - June 2023
- Guided a 14-member team across 5 departments, delivering essential career resources to a club of over 100 student members.
- Amplified brand communication strategies across programs, creating a 25% surge in Mentorship Program participation.
- Retained over 80% of members, attracting 120+ paid student members during Spring 2023.
- Maintained high standards of social media and event branding, enhancing experiences with strategic data-driven decisions.
Social Media Director May 2022 - December 2022
- Assisted in creating 3 marketing campaigns, spreading brand and event awareness to over 2.1k cross-platform followers.
- Utilized Meta Business Suite and Hootsuite to ensure proper upload times based on engagement data analysis.
- Mentored a 6-member committee, producing compelling social media graphics, videos, and blog posts.
- Analyzed trends across TikTok and Instagram, collaboratively creating 40+ graphics and short-form videos.
Consultant December 2021 - May 2022
- Worked in teams of 3-6 to research, collaborate, and communicate marketing ideas, creating a marketing plan for Omni Bev Coffee.
- Designed and presented 10 weekly presentation deliverables, accurately communicating findings to other team members.
- Created target market personas based on research of current data trends, creating a tailored marketing plan to grow brand awareness.
