Gold’s Gym SOCAL | Northridge, CA March 2022 – June 2024
Senior Business Analyst, (March 2022 – June 2024)
Position created to deliver the following initiatives:
- Online Member Acquisition Platform – Gathered business requirements and led redesign for Member Acquisition Platform which added functionality, improved flow, introduced upsell opportunities, and integrated with HubSpot.
- App - Documented full range of custom requirements for new customer facing app, evaluated potential vendor partners, and negotiated final contracts.
- Reporting - Selected, configured, and deployed enterprise-wide Data Visualization platform to increase efficiency and drive growth.
- Data Insights - Created and lead Data Insights team.
- Rewards - Streamlined member rewards platform process, auditing, and reporting.
- Vendor Liaison - Evaluated and onboarded new member acquisition and retention vendor partners.
ABC Fitness (formerly ABC Financial) | Frisco, TX
August 2007 – January 2022
Vice President of Client Success, (September 2019 – January 2022)
- Managed team of 12 responsible for portfolio of clients representing $148 Million in annual revenue.
- 98% client retention rate.
- Net Promoter Score of 46.92.
- Secured expansion of high-value accounts through consultative selling. Increased sales to 4% of existing client base.
- Worked with product team to document and prioritize key software feature development.
Director of Franchise Relations, (September 2018 – September 2019)
- Managed a portfolio of domestic and international franchise clients representing $98 Million in annual Revenue.
- Lead a team of Client Success Managers responsible for fostering relationships with key accounts.
- Industry Liaison between franchisor and franchisee.
- Identified trends and opportunities.
- Renegotiated franchisor contracts.
- Approved all SLA infractions and final reports for all franchisee clients.
Key Account Executive, (October 2009 – September 2018)
- Managed a portfolio of top clients representing $1.5 Million in annual revenue.
- Reported on national marketplace trends.
- Migrated clients to new software platforms.
- Grew account revenue through consultative sales.
- Coordinated and prioritized service calls with on-site technicians.
Onsite Implementation Manager, (August 2007 – October 2009)
- Provided on-site software configuration and client training.
- Lead teams of onsite technicians.