Independent Art Director - Independent - Jacksonville, Florida
(2021-12)
- Craft visual identities and multi-channel campaigns for international and boutique brands
- Partner with clients to translate creative briefs into high-engagement digital and print systems
Design Lead - Gubi - Copenhagen, Denmark
(2021-09 - 2021-11)
- Directed global brand image across digital channels, print, and experiential touchpoints like international exhibitions and showroom launches
- Partnered with the Head of Digital on the UI/UX and visual strategy for the global e-commerce flagship platform
- Orchestrated typographic and editorial layouts for premium lookbooks, managing high-end print specifications and finishes
- Oversaw post-production workflows, upholding aesthetic integrity and rectifying product variance across lifestyle and e-commerce imagery
- Led and mentored an agile team of external designers, collaborating cross-functionally to hit accelerated global launch timelines
Graphic Designer - Gubi - Copenhagen, Denmark
(2020-09 - 2021-09)
- Directed global brand image across digital channels, print, and experiential touchpoints like international exhibitions and showroom launches
- Partnered with the Head of Digital on the UI/UX and visual strategy for the global e-commerce flagship platform
- Orchestrated typographic and editorial layouts for premium lookbooks, managing high-end print specifications and finishes
- Oversaw post-production workflows, upholding aesthetic integrity and rectifying product variance across lifestyle and e-commerce imagery
- Led and mentored an agile team of external designers, collaborating cross-functionally to hit accelerated global launch timelines
Graphic Designer - Libratone - Copenhagen, Denmark
(2018-09 - 2020-09)
- Conceptualized and executed seasonal campaigns and digital lifestyle content across global social channels
- Partnered with e-commerce and digital directors on a visual content refresh, driving a sold-out product launch within one week
- Designed responsive email communication systems, elevating user experience and increasing click rates by 10%
Art Director - Garia - Copenhagen, Denmark
(2015-09 - 2018-08)
- Led the redesign and implementation of Garia's brand identity across digital, print, and experiential brand touchpoints
- Designed a digital golf cart configurator, improving user experience and generating increased sales leads
- Redesigned the Garia website into an elevated digital experience while leading cross-functional collaboration with web developers
- Directed and executed the visual strategy for the Mercedes-Benz Style x Garia collaboration, designing the print brochure and integrated social campaign for the partnership launch
- Conceptualized, planned and executed lifestyle photoshoots of new products and high profile brand ambassadors such as Ryan Hunter-Reay, Emerson Fittipaldi, and George Strait, enhancing brand storytelling
Designer - Garia - Copenhagen, Denmark
(2015-09 - 2016-08)
- Led the redesign and implementation of Garia's brand identity across digital, print, and experiential brand touchpoints
- Designed a digital golf cart configurator, improving user experience and generating increased sales leads
- Redesigned the Garia website into an elevated digital experience while leading cross-functional collaboration with web developers
- Directed and executed the visual strategy for the Mercedes-Benz Style x Garia collaboration, designing the print brochure and integrated social campaign for the partnership launch
- Conceptualized, planned and executed lifestyle photoshoots of new products and high profile brand ambassadors such as Ryan Hunter-Reay, Emerson Fittipaldi, and George Strait, enhancing brand storytelling
Graphic Designer - HZDG Creative Agency - Washington D.C.
(2014-06 - 2015-08)
- Created print and digital marketing campaigns for clients including Volkswagen and Hilton Hotels, aligning designs with brand strategies and client objectives
