Anjali Dubey

Community and ecosystem leader with 5+ years of experience scaling Web3 projects across DeFi, infrastructure, gaming, and social ecosystems. Proven ability to build, operationalize, and grow global communities from 0 → 100K+ members while driving retention, token participation, and long-term ecosystem engagement. Experienced across multiple market cycles, working directly with founders and executive teams to align community strategy with product growth, listings, and expansion initiatives.

Chief Marketing Officer at Pop Social (2025-01 – Present)

• Own full-funnel marketing and community growth strategy
• Built structured user acquisition pipelines and engagement systems
• Led strategic KOL partnerships and ecosystem collaborations
• Positioned the platform within competitive SocialFi landscape through narrative-driven campaigns
• Aligned product, growth, and community teams for sustainable expansion

Marketing Lead at CoralApp (2022 – 2025)

• Managed large-scale Telegram and Discord communities with structured moderation systems
• Scaled and retained high-engagement user bases through incentive-driven campaigns
• Organized and executed offline events and real-world product activations to drive mobile adoption
• Led multi-channel growth campaigns aligned with product milestones
• Collaborated closely with BD and partnerships teams to expand ecosystem presence
• Established community-to-product feedback systems improving roadmap clarity and adoption

Project Manager at CryptoPHD (2021 – Present)

• Oversaw execution of Web3 educational initiatives and ecosystem campaigns
• Managed cross-functional teams delivering workshops, content programs, and product rollouts
• Built partnership pipelines with emerging blockchain projects
• Structured operational workflows across marketing and community teams

Community Growth & Ecosystem Support at Freelance / Contract (2020 – Present)

Strategic contributor to 50+ Web3, DeFi, gaming, and infrastructure projects including: CyberCharge | Genesis Universe | MicroTuber | MetaRising | Pencils Protocol | Astherus Hub (Aster) | D3X Exchange | Infinity Ground | Delphinus Labs | Edelweis | Psy Protocol | CodexField | Crypto Burger | PVPfun | ArtGis Finance

• Scaled multiple communities from 0 to 10K+ active members
• Built ambassador and referral programs across ecosystems
• Led AMAs, token launches, exchange listings, and product rollouts
• Implemented KPI-driven engagement systems to improve retention
• Advised founders on community growth and positioning strategy