Position: Product Marketing Director
Company: Webtris Digital Agency
Agency Specialized in B2B|B2C businesses generating leads, built brand awareness, and drove revenue (Kyiv. Ukraine)
Clients: Engineering solutions, car dealerships, insurance /logistics /financial /companies, beauty industry etc.
- Client relationship management. Proficient in conducting comprehensive analysis of Customer Lifetime Value (CLV 3-6 years) to assess the long-term revenue potential of customer segments.
- Improved time-to-market by 30% through a Digital Marketing Strategic overhaul of product development processes including the redesign of core products
- Created successful lead generation strategies that contributed to a 24% in B2B|B2C sales efficiency in marketing operations
- Used AI-powered tools to increase ROI and campaign effectiveness that resulted in a 25% e-commerce sales growth and business growth
- Brought the business from minus to zero for the 1st month of work thanks to UI/UX design. Enhanced customer engagement and loyalty by with UI/UX-focused A/B testing. Developed customer journey mapping initiatives, resulting increase in customer satisfaction
- Public speaker at marketing seminars, trainings and master-classes more than 5 presentations in Ukraine.
- Full ownership of advertising budgets based on profitability (KPI, ROI, CRO)
Position:
Chief Commercial Officer 06/ 2021 - 02/ 2022
Company: Digital Mode LLC (Digital Marketing Agency)
Digital marketing agency offering B2B marketing services
- Hired and trained 8+ marketing professionals in 1 month. Lead a team of 10+ digital marketing specialists to execute external campaigns, monitor campaign performance and KPIs.
- Oversaw the fulfillment of all customer obligations by the agency - 95% customer satisfaction.
- Created and organized workflows to ensure effective collaboration among all agency departments.
- Addressed issues related to commercial, financial, economic, and professional activities of the agency.
- Analyzed the advertising market and competitors to devise effective strategies for the agency.
- Monitored the development and implementation of agreements and contracts for advertising products or services.
Position:
Marketing Director 02/ 2011 - 01/ 2018
Company: ADLABS-Ukraine” LLC - Digital Marketing Agency
- Developed and executed comprehensive SEO, SMM, PPC strategies for various businesses, focusing on maximizing ROI and achieving sales targets
- Presented at over 20 marketing conferences, programs, seminars, trainings, and master classes in Ukraine covering topics such as PPC, SEO, SMM, and Analytics
- Taught at internet marketing and marketing schools for over 5 years
- Developed a program that increased sales by more than 30%
- Organized, planned, and implemented over 30 events
- Created promotional strategies on the internet for large clients
- Possessed over 7 years of experience in managing Google Ads accounts, Meta ads, CPA networks, and related tasks.
Position:
Head of Marketing 04/2009 - 02/2011
Company: LLC "Begun" was a service that offered contextual advertising by keywords on Ru and UAnets sites. The main features of the system were PPC, relevance, and an auction system for paying for advertisements.
- I successfully developed and implemented PR strategy for the brand in Ukraine.
- Developed and implemented a PR strategy for the brand "Begun" in Ukraine
- Wrote 4 editions of the All-Ukrainian analysis of the Internet advertising market in Ukraine (quarterly analytical edition) for media, advertising agencies, and businesses
- Was a speaker at events and trainings in online advertising, more than 10 events
- Prepared speakers for presentations, more than 20 events
- Organized seminars/trainings throughout Ukraine, more than 12 events
- Organized Email marketing, including weekly newsletters sent to over 52,000 subscribers.
