Account Manager, Business Development & Commercial Strategy at BetMGM (2024-04 – 2026-01)
- Managed a portfolio of strategic B2B and market access partners across regulated markets, supporting revenue growth, partner expansion, and go-to-market initiatives for sportsbook and iGaming operations
- Owned end-to-end partner lifecycle: onboarding, renewals, contract negotiations, and ongoing performance optimization
- Led renegotiation of market access agreements with key partners, reducing cost structures and generating approximately $4M in savings over 5 years
- Structured partnership terms and financial frameworks, including prepayment models, to reduce risk exposure and improve long-term partner economics, delivering $300K–$500K in annual cost savings
- Built and maintained relationships with senior partner stakeholders across commercial, operational, and product functions to support long-term business growth and strategic alignment
- Delivered data-driven insights and financial analysis to optimize partner performance, pricing structures, and customer engagement outcomes
- Developed financial models and multi-year forecasts to support strategic planning and partner growth initiatives
- Led the partner relationship for the launch of BetMGM's online and retail sportsbook at Century Casino Cape Girardeau in Missouri, coordinating requirements across BetMGM, Entain, and the casino partner, including technology, compliance, marketing, staffing, and retail operations
- Supported retail sportsbook partner strategy in collaboration with marketing and product teams, contributing to customer acquisition, engagement, and market expansion initiatives
Sports & Sponsorships Strategy and Development Manager at MGM Resorts International (2022-09 – 2024-04)
- Built a comprehensive 5-year financial model identifying $52M in corporate partnership sales opportunities
- Project-managed Sports & Sponsorships efforts for F1 Las Vegas and Super Bowl LVIII, coordinating sponsorship asset strategy, partnership sales analytics, agency resources, and cross-functional execution
- Led the strategy and implementation of a hospitality management program supporting a $20M+ sports partnership assets portfolio; increased contracted hospitality utilization by 30%
- Evaluated hospitality technology vendors, designed new workflows, and led cross-functional rollout of the program across MGM Resorts
- Managed strategy and ROI/ROO reporting for a $50M+ sports sponsorship portfolio
- Partnered with CAA on analytics, partnership and event strategy, including development of a standardized partner feedback framework for the Sports & Sponsorships team
- Managed the implementation and ongoing relationship with Concierge Live, a hospitality technology platform used to distribute tickets and other hospitality assets from sports partnerships. Led the initial departmental implementation and subsequent expansion across MGM Resorts
- Implemented and rolled out KORE CRM across the Sports & Sponsorships team to improve visibility, accountability, and reporting
Omnichannel Marketing Specialist at Penn Interactive (Barstool Sportsbook & Casino) (2021-11 – 2022-08)
- Built cross-channel conversion tactics across Penn National Gaming Barstool Sportsbook, Barstool Sports and theScore databases
- Created 360 marketing campaigns including email, social, event, VIP engagement
- Cross-communicated with internal and external creative resources for development of assets for all promotional opportunities
- Managed 6 partnerships within media and sports business including NASCAR, PGA Tour, Live Nation, Barstool Sports with the focus on new player acquisition through events, sponsorship activations on-site and online and partner database penetration
- Created a tracking system that allows the team to track marketing tactics performance in collaboration with BI team
- Assumed direct management of two specialists following the departure of the team manager, overseeing priorities, workload, and day-to-day execution
Marketing Analytics and Sponsorship Activation Manager at Collegiate Sports Management Group (2020-08 – 2021-11)
- Conducted geotargeting and audience analysis using Python and BI tools to support sponsorship strategy and partner reporting
- Managed day-to-day relationships with sponsorship partners (DI-DIII collegiate sports & e-sports), overseeing communication, activation planning, and performance tracking
- Built sponsorship asset valuation models and impression analyses to inform media sales and partnership decisions
- Led implementation and maintenance of Insightly CRM for a 20-person team, improving partner tracking, reporting, and internal coordination
Early-Career Experience at Multiple organizations (2016-09 – 2020-08)
Marketing Analytics, Digital Strategy, and Commercial Operations within media, retail, and technology environments
