Senior Administrator — Communications & Marketing Lead - Water Gap Wellness - Pennsylvania
(2019-01 - 2025-01)
Behavioral Healthcare | $60M Enterprise | 180 Employees | Multi-Site, Multi-Program Continuum of Care
- Served as the communications and marketing lead for a behavioral healthcare startup that grew into a nationally recognized $60M, 180-employee enterprise — overseeing all internal and external communications, brand standards, and messaging consistency across a full continuum of care including outpatient, IOP, and PHP programs.
- Directed integrated communications strategy encompassing brand identity, digital marketing, content development, video production, billboard and out-of-home advertising, and social media — ensuring consistent voice, tone, and messaging across all platforms and audiences.
- Built and maintained internal communications infrastructure to support transparency, staff alignment, and employee engagement across a fast-growing, multi-site organization undergoing continuous expansion and change.
- Developed and distributed executive and leadership communications — including announcements, organizational updates, and change management messaging — in partnership with the CEO and senior leadership team.
- Owned vendor relationships end-to-end — selecting and managing designers, videographers, photographers, and media partners, negotiating contracts, and ensuring brand-aligned creative output across all channels.
- Led change management communications tied to organizational growth, new program launches, and operational transitions — maintaining staff clarity and alignment during periods of rapid change.
- Championed and implemented an AI-powered operational tool, coordinating with IT on rollout and leading staff adoption — improving efficiency and demonstrating practical application of emerging technologies.
- Used performance data and audience insights to refine messaging strategy, guide marketing investment, and improve communication outcomes across programs and sites.
- Acted as primary community spokesperson and brand ambassador, representing the organization across regional and national audiences to build reputation and market presence.
Director of Development & Communications - LifePath - Pennsylvania
(2014-01 - 2019-01)
60M Nonprofit Organization | Multi-Site Human Services
- Directed the full communications function — developing and executing integrated communications, marketing, and PR strategies, and creating all marketing materials, social content, and digital assets including the organization's website.
- Led internal and external communications efforts to build brand awareness, strengthen community relationships, and advance organizational visibility through earned media, paid campaigns, and Chamber involvement.
- Developed and managed the organization's social media presence and digital content strategy, producing consistent, on-brand messaging across all platforms.
- Partnered with the CEO and Board on strategic planning, governance, and companywide messaging to ensure communications aligned with organizational direction and values.
- Generated more than $5 million through major gifts, sponsorships, events, and grants — including the multi-facility 'Raise the Roof' capital campaign, which required coordinated internal and external communications across stakeholders, donors, and community partners.
- Cultivated and managed relationships with donors, corporate partners, elected officials, and community leaders to advance brand reputation and funding goals.
- Recognized by the Lehigh Valley Business Journal as one of the 'Top 25 Most Influential Women,' 2016.
Manager of Employment Services / Ticket to Work Program - Goodwill Keystone Area - Pennsylvania
(2009-01 - 2013-01)
Nonprofit Organization | 27-County, 44-Location Service Region
- Selected to launch one of Pennsylvania's earliest Social Security Administration Ticket to Work programs, creating a new service line, funding stream, and brand presence across a 27-county, 44-location region.
- Built community partnerships and stakeholder relationships — including with the Girl Scouts and American Red Cross — to strengthen organizational visibility and mission reach.
- Served as primary liaison with state and federal stakeholders; used data and outcomes reporting to communicate program effectiveness and ensure compliance.
- Received 'Employee of the Year,' 2010.
International Licensing - Polo Ralph Lauren - NYC
Entrepreneur - Progressive Motion - PA, NJ, NY, AZ
Pacific Delight Tours, Asia Travel Corporation - NYC
Paraprofessional, Grades K–2 - Stroudsburg Area School District
